Steve Sipress
Head Rhino & Chief Strategist
A Marketing Dream?
When my beautiful wife Michele and I bought our first home together, one of the first things we knew we had to do was to buy furniture. We were both…
Marketing Lemmings
I rented a storage space for one of my businesses last week. While I was waiting for the manager to complete all of the paperwork, I happened to glance around…
Have You Made This Quantum Leap?
The other day, I had the pleasure of spending an afternoon with one of the world’s leading small business experts when he came here to Chicago. We went back and…
The End Of Affiliate Marketing
If you live in Illinois I strongly suggest you stop whatever you’re doing RIGHT NOW and write Governor Quinn. I got this very disturbing email from Amazon yesterday: Greetings from…
Yellow Pages Usage
The Yellow Pages industry is one of the very dumbest when it comes to Public Relations. Their PR people are so inept that they let the overwhelming majority of people…
The Best-Kept Secret For Any Business
Direct Response Marketing is the best-kept secret to success for any business. Here’s why… No matter what advertising sales reps will tell you, you don’t go out and build a…
The 5 Elements Of A Money-Making Ad
As small business owners, it’s been drilled into our mind by advertising sales reps that we just need to “get our name out there” and somehow magically the customers will…
5 Tips to Help You Identify WHO To Market To
As Dan Kennedy always says, “The WHO is more important than the WHAT.” In other words, if your message is narrowly-targeted to your ideal prospect, it doesn’t matter as much…
7 Steps To Creating The Most Powerful Statement You Can Make
Here is a story of two brothers who ran a business to put themselves through college. The business wasn’t doing well and one brother wanted out. Big Mistake. The brother…
Meet The New Dex, Same As The Old Dex
Have you heard the news? My one-and-only-ever former corporate employer has now officially emerged from it’s bankruptcy: http://www.bizjournals.com/triad/stories/2010/02/01/daily6.html The new company has a new name (“Dex One Corp.”), a new…
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