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5 Tips to Help You Identify WHO To Market To

5 Tips to Help You Identify WHO To Market To

As Dan Kennedy always says, “The WHO is more important than the WHAT.” In other words, if your message is narrowly-targeted to your ideal prospect, it doesn’t matter as much…

3 Surefire Ways to Lose Your Customers

3 Surefire Ways to Lose Your Customers

1. Let Them Procrastinate There’s no doubt about it: Procrastination has stolen millions of dollars from the pockets of businessmen and women just like you. The longer you let it…

7 Steps To Creating The Most Powerful Statement You Can Make

7 Steps To Creating The Most Powerful Statement You Can Make

Here is a story of two brothers who ran a business to put themselves through college. The business wasn’t doing well and one brother wanted out. Big Mistake. The brother…

3 Recession-Busting Tactics Every Business Should Implement

3 Recession-Busting Tactics Every Business Should Implement

Do you remember back to when you first started your business? You were probably just like the rest of us… pretty darned happy and maybe even a bit on the…

Make A Sale To Get A Customer

Make A Sale To Get A Customer

Sounds backwards, right? Well, it is. “Backwards” to the way most of us have been taught to think about our businesses. Which is why it is such a powerful and…

Dan Kennedy: Now Is The Time To Do It Differently

Dan Kennedy: Now Is The Time To Do It Differently

“Help! – I Can’t Get Out Of The Box I Put Myself In!” The fast food industry got the idea for drive-in windows from banks. I guess there was a…