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Yellow Pages Usage

The Yellow Pages industry is one of the very dumbest when it comes to Public Relations.

Their PR people are so inept that they let the overwhelming majority of people — most importantly other marketing people and organizations — spread the supposed “fact” that “No one uses the yellow pages anymore.”

The truth is that A LOT less people use it than even just ten years ago. But of course it is far from true that “No one uses the yellow pages anymore.”

Here’s a short video I shot yesterday when I came across a stack of freshly-delivered Dex Yellow Pages directories in an office building here in the Northwest Suburbs of Chicago.

About one-third of the books were picked up by the building’s tenants, but the rest were still sealed in their plastic.

And check out this video to see what red sticker was on those books…


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