Steve Sipress
Head Rhino & Chief Strategist
Marketing Magic
Loyal readers of this blog know that I mention Disney Enterprises quite often as a shining example of one of the best-run marketing machines in the history of our planet.…
Fumble!
It’s been only three days since Super Bowl Sunday, and already a couple of things are undoubtedly true about the overly-hyped commercials from the broadcast: 1. You’re already bored to…
The 5 Essential Keys To A Successful Marketing Campaign
If you only study clumsy, greedy, inept marketers, you’d think that the job of a marketer is to constantly bombard people with thinly-veiled sales messages in an attempt to take…
29 Effective, Low-Cost Marketing Strategies
If the only form of advertising you pay attention to are prime-time network commercials, then you might believe that the most-effective thing you could do to attract new customers, clients…
How To Get Free Publicity For Your Business
NBC has gotten blasted in social media circles over the past couple of weeks because of their horrendous coverage of the 2012 London Olympics. And rightly so. One commenter wrote:…
How To Earn A Gold Medal In Business
The oldest, youngest, first, last, best. Every Olympian has his or her own unique story. And without them, the world’s biggest sporting spectacle just wouldn’t be the same. Think it’s…
The Next Best Thing To Being There
Thanks to NBC’s insistence on showing Olympic television action only via tape-delay, Twitter has become the medium of choice to communicate results of events in real time. According to the…
Where To Find The Worst Ads
I spent a little over three years as an advertising consultant for a major yellow pages publisher. I remember being excited about taking on the position, because my job was…
Super Bowl In July?
> The recent heat wave certainly doesn’t have anyone in Chicagoland thinking about pro football. But dozens of big, dumb companies paid millions and millions of dollars to run ads…
Put Some Fireworks Into Your Marketing System
Today we celebrate our nation’s 236th birthday. Hopefully you’ll take time today amidst the parades, cookouts and fireworks to reflect on the sacrifices our founding fathers made in order to…
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