Steve Sipress
Head Rhino & Chief Strategist
Advice From A Rich Entrepreneur
Country music star John Rich was the winner of Donald Trump’s Celebrity Apprentice show last season. He’s written over 2000 songs spanning a 20-year career, but until last Thursday, he…
Entreprenuer? Or just “self-employed”?
Just when you thought last month’s non-stop media circus surrounding the largest-ever Mega Millions lottery jackpot was nothing more than a memory, the story is back in the news again,…
Bundle Up In This Cold Economy
A few years ago, when the economy was booming, businesses could survive just by “being there.” People were spending money very freely, with little thought and even less discretion or…
A Timely Business Lesson From A Superstar Entrepreneur
Today I’m attending the third and final day of the annual conference of a software company, even though I’m far from what anyone would call a “techie.” Infusionsoft helps thousands…
Dan Kennedy: Test And Grow Rich
“Testing” is an ugly topic. Why? Because testing variables in advertising, direct mail, phone scripts and sales presentations requires discipline, diligence and patience. To get it right, you can only…
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