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Does Fear-Based Marketing Work?

Does Fear-Based Marketing Work?

Recorded on Saturday, April 22, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-04-22.mp4 Today is “Earth Day,” which has always been all about instilling hysterical fear into people over the environment. Does using fear work? Absolutely…

Are You Doing The Same Thing As Bill O’Reilly?

Are You Doing The Same Thing As Bill O’Reilly?

Recorded on Thursday, April 20, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-04-20.mp4 There’s no defending the despicable things Bill O’Reilly has been accused of, that led to his recent ouster from the Fox News Channel.…

A Breakthrough In How To Get Your Ideal Prospect’s Attention

A Breakthrough In How To Get Your Ideal Prospect’s Attention

Recorded on Tuesday, April 18, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-04-18.mp4 The #1 Most Important Element of any messaging is your Headline. To quote my friend, brilliant marketer Matt Bacak, “If your headline sucks,…

The Big Lesson For All Business Owners From The United Debacle – That No One Is Talking About

The Big Lesson For All Business Owners From The United Debacle – That No One Is Talking About

Recorded on Tuesday, April 11, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-04-11.mp4 Everyone is talking about how United Airlines stupidly dragged a paying customer off of one of their flights yesterday. Here is the BIG…

It’s Direct Mail Monday!

It’s Direct Mail Monday!

Recorded on Monday, April 10, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-04-09.mp4 Here are three examples of direct mail — including the completely wrong way to do it, and the right way. Special thanks to…

Happy Opening Day!

Happy Opening Day!

Recorded on Monday, April 3, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-04-03.mp4 Today is Opening Day for many Major League Baseball teams, including my beloved Mets. The marketing people for sports teams know how to…

The Best Facebook Live Video Ever!

The Best Facebook Live Video Ever!

Recorded on Saturday, April 1, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-04-01.mp4 Many business owners and salespeople say they don’t like to use “hype.” Meanwhile, examples of successful purveyors of hype are all around us…

How NOT To Create An Effective Lead Magnet

How NOT To Create An Effective Lead Magnet

Recorded on Sunday, March 26, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+video+17-03-26.mp4 A friend who I met about 15 years ago when we were both Tony Robbins Trainers encouraged me to attend a self-help seminar,…

Are You Starring In Your Own March Madness?

Are You Starring In Your Own March Madness?

Recorded on Saturday, March 25, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+17-03-25+video.mp4 The annual college basketball tournament is in full swing. I’m not watching any of the games (although I used to be a huge…

The Junkmail Cometh Again

The Junkmail Cometh Again

Recorded on Thursday, March 23, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+video+17-03-23+video.mp4 More junk arrived in my mailbox again today. Do you really want to attract the crappiest, most-problem clients, who want to pay the…

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