The Yellow Pages industry is one of the very dumbest when it comes to Public Relations. Their PR people are so inept that they let the overwhelming majority of people…
Donald Trump is supposedly getting serious about making a run for the Presidency in 2012. We’ve been hearing rumblings and hints about this off an on recently, but according to…
New Year’s Eve has a lot of significance in my life, as I’m sure it has for a lot of people, and maybe you, too. I’ve always used this day…
Direct Response Marketing is the best-kept secret to success for any business. Here’s why… No matter what advertising sales reps will tell you, you don’t go out and build a…
As small business owners, it’s been drilled into our mind by advertising sales reps that we just need to “get our name out there” and somehow magically the customers will…
As Dan Kennedy always says, “The WHO is more important than the WHAT.” In other words, if your message is narrowly-targeted to your ideal prospect, it doesn’t matter as much…
1. Let Them Procrastinate There’s no doubt about it: Procrastination has stolen millions of dollars from the pockets of businessmen and women just like you. The longer you let it…
Here is a story of two brothers who ran a business to put themselves through college. The business wasn’t doing well and one brother wanted out. Big Mistake. The brother…
Do you remember back to when you first started your business? You were probably just like the rest of us… pretty darned happy and maybe even a bit on the…
Sounds backwards, right? Well, it is. “Backwards” to the way most of us have been taught to think about our businesses. Which is why it is such a powerful and…
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