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Stories written by Steve

Steve Sipress is the Publisher of RhinoDaily.com, the Rhino Daily Podcast, and Rhino Monthly magazine.

He is one of the highest-paid and most-respected small business marketing consultants in the world, and is the creator of The WOW! Strategy™.

Watch an eye-opening video and request your FREE 1-on-1 The WOW! Strategy™ Session by going to:

-----> www.TheWOWStrategy.com

Yellow Pages Usage

The Yellow Pages industry is one of the very dumbest when it comes to Public Relations. Their PR people are so inept that they let the overwhelming majority of people…

You’re Elected!

You’re Elected!

Donald Trump is supposedly getting serious about making a run for the Presidency in 2012. We’ve been hearing rumblings and hints about this off an on recently, but according to…

Happy New Year!

Happy New Year!

New Year’s Eve has a lot of significance in my life, as I’m sure it has for a lot of people, and maybe you, too. I’ve always used this day…

The Best-Kept Secret For Any Business

The Best-Kept Secret For Any Business

Direct Response Marketing is the best-kept secret to success for any business. Here’s why… No matter what advertising sales reps will tell you, you don’t go out and build a…

The 5 Elements Of A Money-Making Ad

The 5 Elements Of A Money-Making Ad

As small business owners, it’s been drilled into our mind by advertising sales reps that we just need to “get our name out there” and somehow magically the customers will…

5 Tips to Help You Identify WHO To Market To

5 Tips to Help You Identify WHO To Market To

As Dan Kennedy always says, “The WHO is more important than the WHAT.” In other words, if your message is narrowly-targeted to your ideal prospect, it doesn’t matter as much…

3 Surefire Ways to Lose Your Customers

3 Surefire Ways to Lose Your Customers

1. Let Them Procrastinate There’s no doubt about it: Procrastination has stolen millions of dollars from the pockets of businessmen and women just like you. The longer you let it…

7 Steps To Creating The Most Powerful Statement You Can Make

7 Steps To Creating The Most Powerful Statement You Can Make

Here is a story of two brothers who ran a business to put themselves through college. The business wasn’t doing well and one brother wanted out. Big Mistake. The brother…

3 Recession-Busting Tactics Every Business Should Implement

3 Recession-Busting Tactics Every Business Should Implement

Do you remember back to when you first started your business? You were probably just like the rest of us… pretty darned happy and maybe even a bit on the…

Make A Sale To Get A Customer

Make A Sale To Get A Customer

Sounds backwards, right? Well, it is. “Backwards” to the way most of us have been taught to think about our businesses. Which is why it is such a powerful and…