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Home » Archives by category » Marketing (Page 30)

Cruising To Success

Cruising To Success

Just one month ago, my beautiful wife Michele (that’s her to the left) and I were enjoying eight sunny, fun-filled days at sea on Mike Filsaime’s Western Caribbean Marketers Cruise.…

Marketing Magic

Marketing Magic

Loyal readers of this blog know that I mention Disney Enterprises quite often as a shining example of one of the best-run marketing machines in the history of our planet.…

Fumble!

Fumble!

It’s been only three days since Super Bowl Sunday, and already a couple of things are undoubtedly true about the overly-hyped commercials from the broadcast: 1. You’re already bored to…

The 5 Essential Keys To A Successful Marketing Campaign

The 5 Essential Keys To A Successful Marketing Campaign

If you only study clumsy, greedy, inept marketers, you’d think that the job of a marketer is to constantly bombard people with thinly-veiled sales messages in an attempt to take…

29 Effective, Low-Cost Marketing Strategies

29 Effective, Low-Cost Marketing Strategies

If the only form of advertising you pay attention to are prime-time network commercials, then you might believe that the most-effective thing you could do to attract new customers, clients…

How To Get Free Publicity For Your Business

How To Get Free Publicity For Your Business

NBC has gotten blasted in social media circles over the past couple of weeks because of their horrendous coverage of the 2012 London Olympics. And rightly so. One commenter wrote:…

How To Earn A Gold Medal In Business

How To Earn A Gold Medal In Business

The oldest, youngest, first, last, best. Every Olympian has his or her own unique story. And without them, the world’s biggest sporting spectacle just wouldn’t be the same. Think it’s…

The Next Best Thing To Being There

The Next Best Thing To Being There

Thanks to NBC’s insistence on showing Olympic television action only via tape-delay, Twitter has become the medium of choice to communicate results of events in real time. According to the…

Where To Find The Worst Ads

Where To Find The Worst Ads

I spent a little over three years as an advertising consultant for a major yellow pages publisher. I remember being excited about taking on the position, because my job was…

Super Bowl In July?

Super Bowl In July?

> The recent heat wave certainly doesn’t have anyone in Chicagoland thinking about pro football. But dozens of big, dumb companies paid millions and millions of dollars to run ads…