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Home » Archives by category » Marketing (Page 32)

Bundle Up In This Cold Economy

Bundle Up In This Cold Economy

A few years ago, when the economy was booming, businesses could survive just by “being there.” People were spending money very freely, with little thought and even less discretion or…

A Double Dose Of March Madness

A Double Dose Of March Madness

changes This past Sunday, millions of Americans watched their 67th college basketball game in two weeks, as the number of teams was whittled down to The Final Four. Later that…

Is Your Offer Irresistible?

Is Your Offer Irresistible?

Years ago, when my business was struggling and I was always wondering where my next customer was coming from, I decided to become a student of effective marketing. That means…

Dan Kennedy: The Secret Of Getting Referrals

Dan Kennedy: The Secret Of Getting Referrals

There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That’s why direct selling is so dramatically successful as a method of…

The #1 lesson for excellent marketing results

The #1 lesson for excellent marketing results

Just a few years ago, I was a frustrated small business owner, providing a top-notch service but still struggling to find new clients and grow my business. That’s when I…

How Super Bowl Ads Can Hurt Small Business

How Super Bowl Ads Can Hurt Small Business

Comedian Andy Borowitz tweeted just before this year’s big game: “Super Bowl ads are worth every penny! My favorite from last year was the one with the car or the…

What Small Business Owners Can Learn From Watching Super Bowl Ads

What Small Business Owners Can Learn From Watching Super Bowl Ads

I’ve been a proud Chicagoan since moving here 11 years ago, but I did spend the first 18 years of my life in New York and the next 17 in…

Free Motorcycles: Crazy Promotion?

Free Motorcycles:  Crazy Promotion?

As everyone knows, this is by far the busiest time of the year for retail stores. But that usually doesn’t apply to motorcycle stores in Chicago, because it’s not exactly…

‘Tis The Season To Give Up?

‘Tis The Season To Give Up?

What would you think if a football player caught a kickoff on his own goal line, then broke into the clear, but decided just to lay down and get tackled…

“Discount Marketing” Done Right

“Discount Marketing” Done Right

In last week’s post, I told the story of one local small business owner who has been frustrated by his poor attempts to build his business with a strategy of…