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Home » Archives by category » Marketing (Page 28)

How To Get Free Publicity For Your Business

How To Get Free Publicity For Your Business

NBC has gotten blasted in social media circles over the past couple of weeks because of their horrendous coverage of the 2012 London Olympics. And rightly so. One commenter wrote:…

How To Earn A Gold Medal In Business

How To Earn A Gold Medal In Business

The oldest, youngest, first, last, best. Every Olympian has his or her own unique story. And without them, the world’s biggest sporting spectacle just wouldn’t be the same. Think it’s…

The Next Best Thing To Being There

The Next Best Thing To Being There

Thanks to NBC’s insistence on showing Olympic television action only via tape-delay, Twitter has become the medium of choice to communicate results of events in real time. According to the…

Where To Find The Worst Ads

Where To Find The Worst Ads

I spent a little over three years as an advertising consultant for a major yellow pages publisher. I remember being excited about taking on the position, because my job was…

Super Bowl In July?

Super Bowl In July?

> The recent heat wave certainly doesn’t have anyone in Chicagoland thinking about pro football. But dozens of big, dumb companies paid millions and millions of dollars to run ads…

Put Some Fireworks Into Your Marketing System

Put Some Fireworks Into Your Marketing System

Today we celebrate our nation’s 236th birthday. Hopefully you’ll take time today amidst the parades, cookouts and fireworks to reflect on the sacrifices our founding fathers made in order to…

What To Do If You Don’t Own The Chicago Cubs

What To Do If You Don’t Own The Chicago Cubs

Yesterday, I made my annual trek to Wrigley Field to watch my beloved-but-hapless New York Mets play the Cubs. I was one of an underwhelming minority of fans faithfully dressed…

What’s Your Story?

What’s Your Story?

If you’re determined to be a success in business, then of course you’re a lifelong student of marketing. And even though much of what passes for television entertainment today is…

Mother’s Day Miracle?

Mother’s Day Miracle?

My mother is convinced that the cosmic forces of the universe conspired to set in motion an amazing coincidence on her special day. Because my Mom lives 1,000 miles away,…

Bundle Up In This Cold Economy

Bundle Up In This Cold Economy

A few years ago, when the economy was booming, businesses could survive just by “being there.” People were spending money very freely, with little thought and even less discretion or…