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Mike Koenigs: The Keys to the Kingdom Part V

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Resonating with your audience is the ultimate secret to really helping people with your message.

You see, people are like crystal wine glasses. When one vibrates, so do the others. The more raw, real, and authentic your message and stories, the deeper the connection will be. You’ll magically attract more ideal customers. Your message will spread like crazy. This is what will make you go viral.

People appreciate that which makes them feel. There is so much clutter and noise in the world already. But, when you say something real, something of value, something that comes from that place deep inside you that’s just being… you, it stands out. People are craving that type of connection in this noisy world. We’re tired of being talked at, performed for, and sold to. At the end of the day, we just want authenticity. We just want to know what is honest, solid, and real.

Here’s the bottom line—you’ve got to let your guard down…even if you’re scared. You can’t hold back. In order to resonate with people, you need to open up and find a grounded space where you are genuinely present and completely candid.

And I believe… no, I know it’s had a profound shift on the quality of the relationship I have with you right now even if we’ve never met in person. I also know that if that level of authenticity and rawness offends or pushes you away, then I am not the right person to help you. And I’m ok with that. Great marketing attracts the right people and repels the pests.

This is the deepest and most profound marketing secret I can give you. I have to tell you—eight multi-million-dollar product promotions in a row didn’t happen by accident.

I’m not saying this to you to boast. I’m saying this because I’ve spent 25 years of my life trying to learn the secret to marketing, and it was staring at me in the face the whole time.

Connect with one. More like them will be attracted to you.

So, don’t resist the truth. Don’t hold back. Be yourself… your full, true self. This is the path to your success.

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