Steve Sipress
Head Rhino & Chief Strategist
David T. Fagan: Your Website “Must-Have Features” Checklist
It’s articles and conversations like this that where I always feel the need to start with this disclaimer. DISCLAIMER: There are no “silver bullets” in marketing. This means that there…
David T. Fagan: Let Your Website Say What You Shouldn’t
Websites are NOT “one size fits all.” So many people totally misunderstand what their website is really for, how to leverage a good website, or even what a good website…
Steve Clark: It’s Not About the Coffee
In 1990, Howard Schultz had a proposal for a small coffee wholesaler in Seattle called Starbucks. At that time, the average cup of coffee sold for 50 cents and Schultz…
David T. Fagan: Your Business Would be Better if Your Brand was Better
A “Brand” is the sum total of all the experiences people have had with any person, place or thing (products and organizations are things). Yes, people and places have brands…
Felicia Slattery: Public Speaking as a Powerful Tool to Get Business
Believe it or not, I know dozens of people who have put off completing a college degree because they were afraid to take the dreaded public speaking class. I have…
Donnie Bryant: How to Avoid Becoming a Marketing Imbecile
“So the final conclusion would surely be that whereas other civilizations have been brought down by attacks of barbarians from without, ours had the unique distinction of training its own…
Perry Marshall: A Guaranteed Way to Capture the Attention of Prospects
You will capture the attention of your customers when you enter the conversation already taking place inside their heads. One of the greatest mistakes companies make is developing products based…
Steve Clark: How Do you Sell a Pencil?
If I gave you a pencil and asked you to sell it, how would you go about it? This is one of the most basic sales questions I ask potential…
Perry Marshall: Positioning vs. Prospecting; Motivated Selling vs. Tactical Marketing
A prospect who “finds” you first is more likely to buy from you, than if you find him. Has your medical doctor ever called you on the phone during dinnertime,…
David T. Fagan: Make-Sense Marketing — Stop Confusing People
There is an expression that goes something like this: “A confused buyer is not a buyer.” Simply put, stop confusing people. Now more than ever our proposals, offers, and promotions…
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