Steve Sipress
Head Rhino & Chief Strategist
David T. Fagan: Make-Sense Marketing — Stop Confusing People
There is an expression that goes something like this: “A confused buyer is not a buyer.” Simply put, stop confusing people. Now more than ever our proposals, offers, and promotions…
Huge Marketing Opportunity: New Domain Extensions
Domain names are often called “virtual real estate.” And everyone knows that the three most important factors in real estate are “location, location, location.” In the online world, that translates…
Perry Marshall: Attract More Customers with White Papers
In writing white papers, there’s one tiny thing that’s vitally, critically important, above all other things: YOUR HEADLINE. The headline is more important than anything else! If you choose a…
David T. Fagan: Discover how to create an UNFAIR ADVANTAGE over your competitors
Disclaimer: If you do NOT like to win then this article isn’t for you. If you do NOT believe you have the best solution in the market place then this…
Steve Clark: Can Your Brain Be Tricked By Price?
Does the price you paid for that expensive wine at dinner influence your satisfaction with that wine? The answer to this question may reside in the folds of your medial…
Jason Leister: How to Write a Sales Letter Even if You’re Not a Copywriter
I wrote my first real sales letter back in 2002 in an effort to sell a tiny little music accessory (called an oboe reed) on the internet. By all accounts,…
Brian Basilico: Promoting a Book … Business 101
I have been running businesses for over 30 years, so I have a bit of experience. But writing a book made me feel like a novice. I look at people…
Joel Orr: The Joy of Marketing
Your marketing is killing your business. Let me rephrase: Unless your marketing is bringing you more business than you can handle, it’s pulling you down the drain. There is no…
David T. Fagan: Twilight’s Breaking Dawn is Brilliant because…
No, I am not a fan of the Twilight series. No, I have never read a Twilight book. Yes, I have taken my daughters to the Twilight movies. What makes…
Brian Basilico: Is SEO Your Door-to-Door Salesman?
When the doorbell rang many years ago, it was more often than not a salesman. Back then we left the door unlocked and our friends and neighbors just walked in…
Recent Comments