Steve Sipress
Head Rhino & Chief Strategist
MaryEllen Tribby: Stop Focusing On One Channel Of Marketing At A Time!
People often hear the term multi-channel marketing and ask if it is the same thing as multi-level marketing. The answer is no, definitely not, no way! Multi-level marketing (MLM), as…
Kim Walsh-Phillips: How To Schedule Using Your Facebook Timeline for Better Ad Results
Paying for people to see your posts is simply just a part of doing business on Facebook. This is because Facebook makes no apologies for the fact that only 8%…
Matt Bacak: How to Pick the Right Offers to Mail
There’s a concept in my office that I created to help my affiliate manager ascertain which offers to mail to my list. I call it “Crossing the Line.” It’s very…
Effective Loyalty Program Options
My beautiful wife Michele and I visited the party city of New Orleans last week during the start of Mardi Gras. While I connected with some old friends and made…
Olympic Entrepreneurs
Last week, I wrote about some of the silly non-sports on display at the Winter Olympics, and the important fact every business person needs to realize: You are in “The…
Sports or Show Business?
I tuned in to NBC-TV’s coverage of the Sochi Olympics Opening Ceremony last week, knowing that I would watch very little of any of the actual two weeks of competition.…
Daven Michaels – The #1 Way Marketers Throw Away Their Time, Energy & Money
By now, just about every marketer knows they ‘should’ be using a virtual assistant to free up their time for more important matters like strategizing, organizing campaigns, arranging JV’s, creating…
Kim Walsh-Phillips: Increasing Facebook Engagement for a Higher ROI
I’m obsessed with a high ROI on social media. Yet, today’s article is about engagement, not sales. How does engagement help drive ROI? The more people you have interacting with…
Super Bowl Ads – As Bad As The Game Itself
Here we go again. Loyal readers of this blog know that I post almost the exact same message every year after the Super Bowl lamenting how horribly ineffective that year’s…
Richard Sherman – The Rant
Last Sunday morning, I watched a 1-hour special on ESPN all about the Seattle Seahawks’ Russell Wilson, and was immediately taken with the intelligence, dedication, work ethic, leadership and humility…
Recent Comments