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Home » Archives by category » Marketing (Page 3)

Direct Mail Monday – Feedback On Four Campaigns

Direct Mail Monday – Feedback On Four Campaigns

Recorded on Monday, October 30, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-30.mp4 Three of these are a part of multi-step, multi-media campaigns that I’ve covered before, and one is a new one from a client…

Foundation Friday – Sales vs. Marketing

Foundation Friday – Sales vs. Marketing

Recorded on Friday, October 27, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-27.mp4 Peter Drucker famously said, “The goal of marketing is to make selling superfluous.” So is there any reason you should ever be selling?…

Direct Mail Monday – Does It Work?

Direct Mail Monday – Does It Work?

Recorded on Monday, October 23, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-23.mp4 I’m here at the Diamond VIP Reception at the GKIC Info-Summit. This entire event was filled using multiple pieces of direct mail in…

Topical Tuesday – Using Sports In Your Marketing

Topical Tuesday – Using Sports In Your Marketing

Recorded on Tuesday, October 17, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-17.mp4 This is the busiest sports time of the year in the United States, with all four major sports going on at once. Marketing…

Direct Mail Monday – It Ain’t Over ‘Til It’s Over

Direct Mail Monday – It Ain’t Over ‘Til It’s Over

Recorded on Monday, October 16, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-16.mp4 Are you using this powerful final step in your multi-media, multi-step campaigns? (*Special thanks to the brilliant Kim Walsh-Phillips!) Connect with me on…

Topical Tuesday – The Power Of Pre-Framing

Topical Tuesday – The Power Of Pre-Framing

Recorded on Tuesday, October 10, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-10.mp4 Sharp marketers know the importance of controlling how an audience views a certain topic. The current “Trump vs. NFL Part II” battle provides…

Direct Mail Monday – The Wrong Way To Do It

Direct Mail Monday – The Wrong Way To Do It

Recorded on Monday, October 9, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-09.mp4 Last week I shared a winning example of effective direct mail marketing by a seller of precious metals. Today I share a not-nearly-as-competent…

Foundation Friday – A Brilliant Example Of The Curiosity Approach

Foundation Friday – A Brilliant Example Of The Curiosity Approach

Recorded on Friday, October 6, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-06.mp4 I posted a link to an article on my Facebook wall a few days ago, and got exactly the responses I expected. Here’s…

Topical Tuesday – Divisiveness Is Good

Topical Tuesday – Divisiveness Is Good

Recorded on Tuesday, October 3, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-03.mp4 Fictional character Gordon Gekko famously said “Greed is good.” Today it’s my turn to make an equally controversial statement that can help you…

Direct Mail Monday – Is This Pure Gold?

Direct Mail Monday – Is This Pure Gold?

Recorded on Monday, October 2, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-02.mp4 Watch as I open a package that I received from responding to a television commercial. Connect with me on Facebook for a new…