Steve Sipress
Head Rhino & Chief Strategist
Do you remember learning Sir Isaac Newton’s laws of motion in school? Were you like most of your classmates, questioning whether knowing this stuff would do you any good after…
Have you ever read (or written) a press release that sounds like this: “XYZ Company has announced the launch of their newest product, the ABC-55 Sprocket. With a circumference of…
“Do you think Michelangelo did rush jobs?” I heard copywriting and direct mail giant Richard Armstrong asks this rhetorical question a few years ago. He was teaching freelancers and solo…
When you’re studying salesmanship, marketing or copywriting, what is the one element that always gets mentioned? Here’s a hint. You are trained to believe that you can’t close a sale…
Have your sales been up, down or steady over the past 24 months? Hopefully they’re up. If your revenue isn’t trending upward, are you blaming the crummy economy? I’ve got…
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