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Stories written by Donnie Bryant

Donnie Bryant is a Chicago-based direct response copywriter and marketing consultant, speaker and author of Stealth Selling: Non-Pushy Persuasion for Professionals.

After working for big-name clients like Early to Rise and Experian (yeah, that Experian) around the country, he has dedicated himself to helping small businesses and solopreneurs in the Chicagoland area grow their businesses with unusually effective direct marketing strategies. He was effective enough to be selected as one of Valpak's Top Marketing Thinkers of 2012.

Find out more about Donnie or download for his new free report “How to Beat Goliath—Even If You Can’t Kill Him: 5 Specific Strategies for Small Businesses with Big Competitors” at:

www.Donnie-Bryant.com

Donnie Bryant: Get Attention With These Not-So-Average Marketing Ideas

Donnie Bryant: Get Attention With These Not-So-Average Marketing Ideas

Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” ~ Steuart Henderson Britt Marketing your business…

Donnie Bryant: Shared Values

Donnie Bryant: Shared Values

“Given our goal of achieving a strong relationship with the prospect, it’s vital to know what the inner layer is…shared values are the foundation of strong relationships.” ~ Jim Signorelli,…

Donnie Bryant: Is AIDA Outdated As A Marketing Process? (Part II)

Donnie Bryant: Is AIDA Outdated As A Marketing Process? (Part II)

Last week, we started to discuss whether AIDA was outdated as a marketing process. So, What’s Missing? Really, there are only 2 things that stop someone from buying a product…

Donnie Bryant: Is AIDA Outdated As A Marketing Process? (Part I)

Donnie Bryant: Is AIDA Outdated As A Marketing Process? (Part I)

Almost every marketer and salesperson in the English-speaking world knows about AIDA. It’s often one of the first lessons in many of our training programs. As a framework for persuasion,…

Donnie Bryant: How to Avoid Fool’s Gold Copy on Your Website (Part II)

Donnie Bryant: How to Avoid Fool’s Gold Copy on Your Website (Part II)

Last week I started to tell you about how to avoid Fool’s Gold copy on your website. Here are more concepts to consider with your website. Magnetism Great web copy…

Donnie Bryant: How to Avoid Fool’s Gold Copy on Your Website (Part I)

Donnie Bryant: How to Avoid Fool’s Gold Copy on Your Website (Part I)

In the mid-19th century, tens of thousands of adventurous men headed towards California in search of instant wealth. News that gold had been discovered on the western frontiers spread quickly.…

Donnie Bryant: How to Be Assertive Without Making People Run at the Sight of You

Donnie Bryant: How to Be Assertive Without Making People  Run at the Sight of You

We all know one of them. You know who I’m talking about. The “my way or the highway,” Type A personality. The ones who always seems to get his way,…

Donnie Bryant: How to Avoid Becoming a Marketing Imbecile

Donnie Bryant: How to Avoid Becoming a Marketing Imbecile

“So the final conclusion would surely be that whereas other civilizations have been brought down by attacks of barbarians from without, ours had the unique distinction of training its own…

Donnie Bryant: The Surest Path to (Client) Seduction

Donnie Bryant: The Surest Path to (Client) Seduction

It’s the oldest trick in the book. And yet, it’s not really a trick at all: To seduce almost anyone, ask for and listen to his opinion.” — Malcolm Forbes…

Donnie Bryant: Winning the Never-Ending Battle for Focus

Donnie Bryant: Winning the Never-Ending Battle for Focus

In a recent newsletter, I asked subscribers to share some of their questions and frustrations. Here’s one of the responses that came in: “I’d appreciate some advice about staying focused…

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