Steve Sipress
Head Rhino & Chief Strategist
Steve Clark: Can Your Brain Be Tricked By Price?
Does the price you paid for that expensive wine at dinner influence your satisfaction with that wine? The answer to this question may reside in the folds of your medial…
Jason Leister: How to Write a Sales Letter Even if You’re Not a Copywriter
I wrote my first real sales letter back in 2002 in an effort to sell a tiny little music accessory (called an oboe reed) on the internet. By all accounts,…
Felicia Slattery: Communication in Your Business: Evaluating What Works and What Doesn’t
How is your communication going with your customers and prospects? It’s important to evaluate where things are from time to time so you can make any necessary adjustments. One quick…
Brian Basilico: Promoting a Book … Business 101
I have been running businesses for over 30 years, so I have a bit of experience. But writing a book made me feel like a novice. I look at people…
Joel Orr: The Joy of Marketing
Your marketing is killing your business. Let me rephrase: Unless your marketing is bringing you more business than you can handle, it’s pulling you down the drain. There is no…
David T. Fagan: Twilight’s Breaking Dawn is Brilliant because…
No, I am not a fan of the Twilight series. No, I have never read a Twilight book. Yes, I have taken my daughters to the Twilight movies. What makes…
Business Lessons From Politicians
The key to attracting and keeping clients and achieving long-term success in business is to be known, liked and trusted by your target market. The same goes for political success,…
Steve Clark: Can You Handle The Truth?
Recently I had a client email me to tell me he was electing not to join my elite Sales Training and Marketing Mastermind group. This is a very poor decision…
Jason Leister: How to Deal with Fear
I was about seven years old the first time I remember being scared to death. I was sitting in the school cafeteria with my friend Daryl eating lunch. I’m pretty…
Felicia Slattery: Your Turn to Speak at Your Leads Group?
Every Thursday morning I attend a non-fee-based local leads organization called Leading the Way, based in Naperville, Illinois. We follow the same format each week, introducing ourselves with a 30-second…
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