Steve Sipress
Head Rhino & Chief Strategist
Happy New Year!
New Year’s Eve has a lot of significance in my life, as I’m sure it has for a lot of people, and maybe you, too. I’ve always used this day…
Dan Kennedy: What Might Be Drawn Out, Not What More Can We Stuff In
There is an old joke about the Farm Bureau agent trying to convince the grizzled farmer to attend the upcoming educational conference being put on by the Bureau. The resistant…
Dan Kennedy: Watch The News. Make News.
I happen to be a politics junkie and, therefore, a news junkie. I even write political columns, so I have to pay attention daily. But I learned years ago that…
Dan Kennedy: Deposits. Withdrawals.
I am ex-boozer. For a while, after quitting, I had to decide not to have a drink everyday. Now it’s on rare occasions that I consciously decide not to. I…
Dan Kennedy: The Price of Negligence
In my relentless search for I don’t know what, I found an article in the December 1, 2008 edition of Nation’s Restaurant News, the trade journal of the restaurant industry,…
Dan Kennedy: If Your Income’s Not Where You Want It, There’s A Reason
One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as well as reminders for…
Dan Kennedy: Will “The Secret Millionaire” Arrive At Your Door?
Not If You’re Sitting Around Waiting For Him A new TV program, loosely swiped from a TV show of long ago, is scheduled to appear on ABC-TV next spring. As…
Dan Kennedy: Get Out Of the Alligator Pit At Least An Hour Every Day
Recently, two business partners came to visit me, looking for magical help with their host of terrible problems. Without dragging you through all the details, the bottom line: they have…
Dan Kennedy: On Achievement, Prosperity, and Envy
Oscar Wilde said: “It is better to have a permanent income than to be fascinating.” There’s nothing wrong with both, of course. Those who insist that money doesn’t buy happiness…
The Best-Kept Secret For Any Business
Direct Response Marketing is the best-kept secret to success for any business. Here’s why… No matter what advertising sales reps will tell you, you don’t go out and build a…
Recent Comments