Business owners can learn a lot about advertising, marketing, and sales by paying close attention to how an inferior product or service (or, in this case, person) is presented as desirable.
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About Steve Sipress
Steve Sipress is the Publisher of RhinoDaily.com, the Rhino Daily Podcast, and Rhino Monthly magazine.
He is one of the highest-paid and most-respected small business marketing consultants in the world, and is the creator of The WOW! Strategy™.
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