Steve Clark: Can You Handle The Truth?

Recently I had a client email me to tell me he was electing not to join my elite Sales Training and Marketing Mastermind group.

This is a very poor decision on his part, and I told him so with the following email response:

“Dear Lost One (name changed to protect the misguided),

I am sorry you have chosen not to invest and improve your sales and marketing skills by becoming one of the elite.

It is not my desire to beat up on you, but to help you by taking my time to respond to you and give you some things to think about.

In the spirit of trying to help you, and shake you out of your mental stupor, I must be honest and confront what I think is a poor decision on your part. So please take the following comments in that vein.

My guess is that your decision to not join our elite Sales Training Mastermind group is a commitment issue, not a money issue. AND the rationale you give about not joining because “you can’t afford it” is simply an unconscious knee-jerk excuse masquerading as a true lack of commitment to generate a substantial increase in your income.

If you lack the desire to make more money or believe that you deserve to make more money then you are making the right decision not to join this high-powered group of top performers.

BUT …

If you are using money as an excuse not to join this group, you need us more than you can possibly realize because the results you are getting or not getting are the outward manifestation of your current skills, habits and beliefs and if you do not DRAMATICALLY change these the results and external circumstances — namely your income — will not change.

When I started my business 16 years ago I owed $40,000 in credit cards and was dead broke. So broke that I had to borrow $10,000 from my mother to pay my bills. I was frankly scared s***less, but I didn’t let that get in the way of pursuing my dreams and goals.

If you are not willing to beg, borrow or steal the money you need to grow your sales and marketing skills then you need to look in the mirror and be honest with yourself and admit that you don’t have the drive, desire or commitment to do whatever it takes to join the ranks of the financially successful and you deserve to be broke.

Money is never the reason. It is only an excuse for lack of commitment or belief. Mostly lack of belief in oneself.

You also need to realize that your decision to join our group or not will have no impact on my income or lifestyle, but will most likely affect YOUR entire future and the quality of life you have going forward.

If this email pisses you off — which is not my intent — it is because I have hit home and struck a nerve. My job is to be ruthlessly honest with people who come into my life even if it does piss them off. Some people can handle the truth and some can’t. Your only hope to escape a life of mediocrity is to go deep inside and be truthful and honest with yourself. You may fool people around you with your excuses but you can’t fool yourself.”