Here’s an example of the use of this classic strategy, which, of course, works in all kinds of advertising, marketing, and sales situations — not just with direct mail.
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Steve Sipress is the Publisher of RhinoDaily.com, the Rhino Daily Podcast, and Rhino Monthly magazine.
He is one of the highest-paid and most-respected small business marketing consultants in the world, and is the creator of The WOW! Strategy™.
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