Kim Walsh-Phillips: 5 Ways To Attract New Clients, Members Or Customers From Facebook

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Not surprisingly, while the copy might be different, the same strategies work for all types of business on Facebook.  And they can for you too.

Facebook is NOT just for consumer-based businesses and apps to make money.

Facebook CAN work for every type of business as a lead generation and sales tool.

Our Facebook Marketing clients range from consumer-based businesses like One Hour Heating and Air Conditioning and Bath Planet, to professional service companies like law firms such as Stone Law and financial planners such as Pamela Yellen, to medical offices like The Fertility Center and Women’s Institute, to coaching and membership sites like Tennis Central, Ron LeGrand for real estate investing, Charlie McDermott for marketing and business growth, and Craig Proctor for realtors.

Not surprisingly, while the copy might be different, the same strategies work for all of them. And they can for you too.

1. Mass produce your perfect customers.  You know your best clients, members or patients…you can upload a list of them through Facebook’s Ad Manager with a Custom Audience and then create a lookalike audience to reach more of these exact same types of people.  You can narrow the audience down by any geographic reach, income or any other type of demographic.  A new audience made up of the exact type of people who are your best customers now.  Sweet, no?

2. Follow around the people who visit your website.  If someone visits your website, they are most likely a warm lead.  Maybe it’s a potential patient procrastinating making that first appointment, or maybe it’s a new Financial Planning client who is almost ready to switch over her 401(k) to a Whole Life Insurance Policy or a coaching client who needs a little push to hit the enroll button.  You can retarget the traffic from your website with a Facebook Custom Website Audience.  It’s a real way to convert warm leads to customers.

3. Set yourself up as an authority.  Your Facebook page and ads are YOUR media and give you the opportunity to rise above the masses into a category of one.  You can’t do this by re-sharing other people’s content.  Instead, feature your image in your cover photo and profile picture with quality professional photography and send your traffic back to your site by featuring a lead magnet in the cover photo and post daily content that is in your voice with your thought leadership.

4. Feature your customers.  Only 14% of people believe what you have to say but 78% believe anonymous peer reviews.  Leverage the voice of your best clients, patients, members or customers by running a weekly (or more often) Q&A with your best customers. They feel like rock stars and you are more likely to close your “on the fence” prospects. Plus, there is a high likelihood they will share with their network, leading more of their network to your page.

5. Optimize Daily.  I know…probably not what you were looking for, and not very sexy, but daily optimization and testing is needed to get a high Facebook ROI.  We have seen dramatic changes in ad cost and ad results almost daily so staying on top of your metrics is crucial to getting high sales with minimum cost.  Thankfully there are a lot of time hacks and tricks to making this process quicker, one of which is automated reporting of results through Facebook’s reporting feature and another is using Facebook’s conversion tracking so you know not only how many clicks you have, but also how many sales or leads you receive from each ad and each segment of your target market.