3 Surefire Ways to Lose Your Customers

1. Let Them Procrastinate

There’s no doubt about it: Procrastination has stolen millions of dollars from the pockets of businessmen and women just like you. The longer you let it work on your customer, the less likely they will be to open their wallet and hand over their hard-earned money to you.

Here’s how it works…

First, the customer leaves your store or website without buying.

Second, time causes their desire for your product or service to fade, and distracts them from making their way back to you.

Finally, your “almost customer” totally forgets about buying, which means you can kiss your potential profits good-bye.

Don’t let this happen to you! Make your offers so irresistible that your prospects just can’t say “no,” and make absolutely sure to set a deadline!

Yes, put a little press on them to buy TODAY! Reward them for taking action, and make sure they lose something (a bonus, discount or opportunity to buy altogether) if they don’t. Stop being victimized by “almost sales” that could be turned into REAL profits!

2. Stay Off The Top Of Their Priority List

Sometimes we need to be reminded of exactly what is and what isn’t important in life. There’s a saying: “Show me your checkbook, and I’ll know where your priorities are.” Where we spend our money indicates its level of significance. Are your customers telling you that your product or service is not important to them?

To stop this from happening, you need to put them where you want them to be — with a dramatic word picture that evokes the emotions that drive purchases.

For example: If you’re trying to sell them home improvement services, let them feel the satisfaction of knowing that they’ve improved their lifestyle and the value of their biggest investment at the same time.

Are you selling water skis? Get them on the water in the hot summer sun with the wind blowing their hair back and water spraying all around them. Let them FEEL the benefit of making the decision to buy.

Yes, you CAN motivate buyers to put a high priority on your product or service, no matter what it is and no matter what “the economy” is like! It’s simply a matter of your persuasion skill.

3. Don’t Build Trust

Do your clients or customers feel confident that you will provide the products or services that you say you will? How many times have you felt suspicion and doubt when you come across an offer that makes big promises? The truth is: If you don’t already know they are a reputable company, you’re likely to take their claims with a grain of salt and a raised eyebrow.

The best solution to this problem is to provide what we call “Risk Reversal,” or a super-strong guarantee.

An unconditional guarantee shows how committed you are to pleasing your clients or customers.

Another solution is what we call “Social Proof,” often in the form of testimonials.

Testimonials or “Case Studies” are evidence that you have a proven track record. Put some facts in front of your “almost customers.” Let them know a little bit about you and your staff. It’s always easier to trust a person than a faceless business — especially if others “just like me” already trust you.

Trust is especially important on the internet. We’ve all heard horror stories about “internet scams,” and there is a legitimately high level of distrust online. Visitors to your website naturally think that anyone can make big claims, but they want to know that someone they can trust is ultimately responsible for upholding them.

Solution: Make sure to include a personal photo, some background information, and a phone number where a real live person can be reached. You also want to make sure that plenty of positive statements and “reviews” show up when someone types your name and/or the name of your business into a search engine.

How many “almost customers” have slipped through your fingers? Here’s the good news: Starting right now, you can consistently start to turn many of them into loyal customers who will regularly buy from you and refer others to you — if you implement some of the strategies we’ve discussed in this post.