Selling My Business

I started a business a little over five years ago, becoming a local representative of what was then a leading small business marketing organization.

The original owner, a life-long entrepreneur, sold the company to a group of corporate investors a little over two years ago, at which point the once-great company went into an almost immediate tailspin from which it has yet to recover.

In my opinion, the new management has shown extremely poor leadership and has taken some very troubling actions, including an ill-fated attempt to attack me personally and put me out of business (documented in a series of posts on this blog, beginning with this one).

As a result, advisors, friends, colleagues, members and clients of mine have all strongly urged me to end my relationship with the company.

I’m as loyal as they come, and I’ve stubbornly held onto my position as a certified advisor for the company in the hope that things would change and the new management would turn things around.

But now I have decided that such wishful thinking no longer makes sense for me.

Therefore, I have decided to sell my exclusive rights to promote the company in two territories in and around the city of Chicago.

While this business no longer makes sense for me, it could be an excellent opportunity for someone who believes in the future of this company and is passionate about promoting it.

If you have any interest in taking over one or both of my exclusive territories to support and promote this company (or just want to know what company it is), go here to schedule a phone appointment with me to discuss the details:

—–> Business For Sale Opportunity

Now I’ll cover the final three areas you’ll need to work through to maximize your current resources (I discussed the first three areas in last week’s post).

I. Reveal The Soul Of Your Business

Every business has a soul, and you likely felt it the strongest when you were first starting your business. It’s that passion, newness and momentum you had at the very beginning.

Sometimes that can get lost along the way, as a business gets stagnant and set in its ways. If that happens to you and your business, you’ll need to break out of your rut and return to your business’ true soul.

Or, as in the case of my business that I discussed above, sometimes factors outside of your own control can cause you to lose your passion for your business.

Always remember to build a relationship with your prospects and customers based on trust. You can do this best by displaying your ability to solve their problems, handle special situations and focus on offering valuable, high quality products and services.

Maintaining that trust relationship and getting positive feedback is the best way for you to get back to the most enthusiastic and passionate state you were in when you first started your business.

II. From Breaking Even to Breaking The Bank

One of the classic and most-often used ways to attract clients is to offer them a ridiculously low price on their initial purchase and lock them in for future purchases.

You see this approach with movie and book clubs (“Get Any 6 DVD’s For $1!”), credit card companies who offer 0% or very low introductory interest rates for the first six months, and my own SSSMarketingUniversity.com’s $1 30-day Trial Membership.

Essentially with this strategy, you offer them a deal on their first purchase, then you offer them back-end and add-on products and services along the way. These should include bigger-ticket items that will give them a better experience, get them better results and bring them into more of an intimate relationship with you and your company.

III. Stand Up and Stand Out

You need to stand out from the pack among your competitors by creating your own powerful USP (Unique Selling Proposition) and making sure you deliver on its promise. Here are three tips to help you develop your USP:

1. Look for unfilled needs in your industry
2. Use preemptive marketing
3. Use a technique that is clear and to the point

If you need help with any of these areas and techniques, try my $1 30-Day SSSMarketingUniversity.com test drive to work with me or one of my amazing business coaches:

—–> SSSMarketingUniversity.com