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Home » Archives by category » Strategy (Page 19)

How To Keep Your Ship Afloat

How To Keep Your Ship Afloat

Last week, I had a meeting with the CEO of a corporation based here in Chicago. Her company has been in disarray and decline since she bought it from its…

How To Grow Your Own Money Tree

How To Grow Your Own Money Tree

Last week, I wrote about the first three of the seven key components to building a successful business. Here are all seven again: Primary Aim Strategic Objectives Organizational Strategy Management…

A Whole New World For Your Business

A Whole New World For Your Business

Monday was Columbus Day. For government workers and other non-ambitious 99-percenters, that meant simply taking a day off. For us entrepreneurs, of course, it was a workday just like any…

Door-To-Door Strategies For Your Business

Door-To-Door Strategies For Your Business

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the U.S. and Canada. Through long, hard, agonizing trial and error, I eventually developed…

Mother’s Day Miracle?

Mother’s Day Miracle?

My mother is convinced that the cosmic forces of the universe conspired to set in motion an amazing coincidence on her special day. Because my Mom lives 1,000 miles away,…

Bundle Up In This Cold Economy

Bundle Up In This Cold Economy

A few years ago, when the economy was booming, businesses could survive just by “being there.” People were spending money very freely, with little thought and even less discretion or…

Dan Kennedy: Test And Grow Rich

Dan Kennedy: Test And Grow Rich

“Testing” is an ugly topic. Why? Because testing variables in advertising, direct mail, phone scripts and sales presentations requires discipline, diligence and patience. To get it right, you can only…

Election Results – What Entrepreneurs Can Learn

Election Results – What Entrepreneurs Can Learn

The results of yesterday’s Illinois Republican Presidential Primary Election are in, and the underwhelming choice was Mitt Romney. Anyone who has been following the circus that is this year’s race…

How Super Bowl Ads Can Hurt Small Business

How Super Bowl Ads Can Hurt Small Business

Comedian Andy Borowitz tweeted just before this year’s big game: “Super Bowl ads are worth every penny! My favorite from last year was the one with the car or the…

Dan Kennedy: The Power Of Mastery

Dan Kennedy: The Power Of Mastery

I am about to tell you how to add $25,000.00, $50,000.00, maybe $100,00.00 a year to your yearly income – without spending even a penny more on advertising or marketing.…