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Home » Archives by category » Strategy (Page 19)

Dan Kennedy: Gratitude As A Marketing Strategy

Dan Kennedy: Gratitude As A Marketing Strategy

Many years ago, I took over a business with mammoth collection problems: almost all of its customers had open accounts and paid their bills ten to sixty days late (except…

Chicago’s #1 Station: WII-FM

Chicago’s #1 Station:  WII-FM

According to a recent American Express OPEN study, our great city of Chicago ranks near the bottom of 15 major US cities in terms of “the economic vitality of locally…

The Best Customers To Target In Today’s Economy

The Best Customers To Target In Today’s Economy

I spent most of my life indiscriminately shoving every conceivable kind of food into my mouth. Then, as I got older, I became more and more dissatisfied with my energy…

How A Low Price Can Actually Kill Your Sales

How A Low Price Can Actually Kill Your Sales

A small business seminar that I was speaking at ended last Saturday around 2:00pm, so I decided to stop into a nearby electronics store on the way home. I wanted…

Hurricane Irene: What’s in a name?

Hurricane Irene:  What’s in a name?

Fortunately for us here in Chicago, we were nowhere near the path of deadly Hurricane Irene, whose aftermath is still wreaking havoc for millions up and down the east coast.…

What NOT To Look For

What NOT To Look For

The United States has had a “job crisis” for several years, with millions of ready, willing and possibly-able workers frustrated and disappointed in their quest to find gainful employment. The…

The #1 Key To Attracting Money

The #1 Key To Attracting Money

My beautiful wife Michele just returned home after two days in the hospital, undergoing a battery of tests that resulted in a diagnosis of “just a pulled muscle” in her…

How To Get An Un-Fair Advantage

How To Get An Un-Fair Advantage

It’s often said, “There are only two seasons in Chicago: Winter and Construction.” But there’s another phenomenon that occurs every year when the warm weather rolls around: There are plenty…

What Will You Do For Your Summer Break?

What Will You Do For Your Summer Break?

Yesterday was the official First Day of Summer. For most Americans, that means it’s time to take a break, relax, recharge. But what about small business owners? Are most small…

Ladies and Gentlemen… The Main Event!

Ladies and Gentlemen… The Main Event!

The Super Bowl. The opening day of a blockbuster movie. Your town’s annual July 4th fireworks show. Election Day. What do all of these have in common? They are all…