Steve Sipress
Head Rhino & Chief Strategist
JetBlue Wakes Up – How About You?
Discount airline JetBlue has finally realized how much money they’ve been leaving on the table. You’re familiar with their overall business strategy, right? Despite having low fares, their passengers have…
Mara Glazer: A LOW-RISK Strategy To Get More E-mail Opt-ins
Getting another bizz owner with a big list to mail for you as an affiliate can be tricky, especially if nobody knows who you are. That’s why it’s no surprise…
Devastating Loss
Over the past few days, it’s been almost impossible to ignore the near-constant shocking images in the news of the destruction and despair caused by a massive tornado that destroyed…
A Shark, A Tiger and a Birdie – Oh My!
I had dozens of different jobs as a kid, as I detailed in this blog post, including the summer I spent as a 16-year old caddying at a golf course…
What NOT To Look For
The United States has had a “job crisis” for several years, with millions of ready, willing and possibly-able workers frustrated and disappointed in their quest to find gainful employment. The…
How To Get An Un-Fair Advantage
It’s often said, “There are only two seasons in Chicago: Winter and Construction.” But there’s another phenomenon that occurs every year when the warm weather rolls around: There are plenty…
Time to Recharge – Or Just Charge?
Last week in this space I talked about summer vacation. Just as summertime makes people think about relaxing, in this down economy most of your competitors are taking it easy,…
A Marketing Dream?
When my beautiful wife Michele and I bought our first home together, one of the first things we knew we had to do was to buy furniture. We were both…
Make A Sale To Get A Customer
Sounds backwards, right? Well, it is. “Backwards” to the way most of us have been taught to think about our businesses. Which is why it is such a powerful and…
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