Steve Sipress
Head Rhino & Chief Strategist
Direct Mail Monday – Where To Start
Recorded on Monday, November 13, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-11-13.mp4 I met someone the other day who told me that he knows how well direct mail works, but he just doesn’t know what…
Direct Mail Monday – What Format Should You Use?
Recorded on Monday, November 6, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-11-06.mp4 So you’ve decided to incorporate direct mail into your overall marketing strategy. Congratulations. Now you need to decide what format you should use.…
Foundation Friday – What’s In A Name?
Recorded on Friday, November 3, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-11-03.mp4 No one cares what the name of your company is — unless it tells a story that benefits your ideal target prospect. Here…
Throwback Thursday – My 20-Year Old Newsletter
Recorded on Thursday, November 2, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-11-02.mp4 I’ve published hundreds of different newsletters over the past four decades, from simple to complex. All business owners should be using this WAY…
Topical Tuesday – Happy Halloween
Recorded on Tuesday, October 31, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-31.mp4 Here’s the biggest lesson all business owners and entrepreneurs can learn from Halloween. Connect with me on Facebook for a new Live Video…
Direct Mail Monday – Feedback On Four Campaigns
Recorded on Monday, October 30, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-30.mp4 Three of these are a part of multi-step, multi-media campaigns that I’ve covered before, and one is a new one from a client…
Foundation Friday – Sales vs. Marketing
Recorded on Friday, October 27, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-27.mp4 Peter Drucker famously said, “The goal of marketing is to make selling superfluous.” So is there any reason you should ever be selling?…
Direct Mail Monday – Does It Work?
Recorded on Monday, October 23, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-23.mp4 I’m here at the Diamond VIP Reception at the GKIC Info-Summit. This entire event was filled using multiple pieces of direct mail in…
Topical Tuesday – Using Sports In Your Marketing
Recorded on Tuesday, October 17, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-17.mp4 This is the busiest sports time of the year in the United States, with all four major sports going on at once. Marketing…
Direct Mail Monday – It Ain’t Over ‘Til It’s Over
Recorded on Monday, October 16, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-16.mp4 Are you using this powerful final step in your multi-media, multi-step campaigns? (*Special thanks to the brilliant Kim Walsh-Phillips!) Connect with me on…
Recent Comments