Steve Sipress
Head Rhino & Chief Strategist
A fine line: Confident? Or just arrogant?
Top achievers are lifetime learners. We’re always reading books, journals and newsletters. We constantly listen to educational audios and watch videos. We invest time, money and energy to attend seminars,…
How To Get An Un-Fair Advantage
It’s often said, “There are only two seasons in Chicago: Winter and Construction.” But there’s another phenomenon that occurs every year when the warm weather rolls around: There are plenty…
5 Tips to Help You Identify WHO To Market To
As Dan Kennedy always says, “The WHO is more important than the WHAT.” In other words, if your message is narrowly-targeted to your ideal prospect, it doesn’t matter as much…
3 Surefire Ways to Lose Your Customers
1. Let Them Procrastinate There’s no doubt about it: Procrastination has stolen millions of dollars from the pockets of businessmen and women just like you. The longer you let it…
Multiply Your Business Success by Changing Just One Word
Someone comes into your store (or you go to them), and gives you money in exchange for a product (or your services). Congratulations! You have a customer, right? Here’s one…
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