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Stories written by Steve

Steve Sipress is the Publisher of RhinoDaily.com, the Rhino Daily Podcast, and Rhino Monthly magazine.

He is one of the highest-paid and most-respected small business marketing consultants in the world, and is the creator of The WOW! Strategy™.

Watch an eye-opening video and request your FREE 1-on-1 The WOW! Strategy™ Session by going to:

-----> www.TheWOWStrategy.com

‘Tis The Season To Give Up?

‘Tis The Season To Give Up?

What would you think if a football player caught a kickoff on his own goal line, then broke into the clear, but decided just to lay down and get tackled…

An Attitude of Gratitude

An Attitude of Gratitude

I turned my law school hobby into my first big business success, but only seven years later I had turned what once was the largest company in its industry into…

“Discount Marketing” Done Right

“Discount Marketing” Done Right

In last week’s post, I told the story of one local small business owner who has been frustrated by his poor attempts to build his business with a strategy of…

Don’t Get Trapped In “Discount City”

Don’t Get Trapped In “Discount City”

Early in my consulting career, a very wise mentor cautioned me against getting frustrated about people who just refused to “get it.” His words of wisdom have stayed with me…

Chicago’s #1 Station: WII-FM

Chicago’s #1 Station:  WII-FM

According to a recent American Express OPEN study, our great city of Chicago ranks near the bottom of 15 major US cities in terms of “the economic vitality of locally…

What Theo Epstein Could Mean To Chicago Business

What Theo Epstein Could Mean To Chicago Business

We all know what franchise I’m talking about… or do we? They play in one of the best “sports towns” in America. Their fans are among the most passionate and…

The Best Customers To Target In Today’s Economy

The Best Customers To Target In Today’s Economy

I spent most of my life indiscriminately shoving every conceivable kind of food into my mouth. Then, as I got older, I became more and more dissatisfied with my energy…

How A Low Price Can Actually Kill Your Sales

How A Low Price Can Actually Kill Your Sales

A small business seminar that I was speaking at ended last Saturday around 2:00pm, so I decided to stop into a nearby electronics store on the way home. I wanted…

Is Capitalism A Pyramid Scheme?

Is Capitalism A Pyramid Scheme?

In last week’s post, I pointed out the sad fact that the vast majority of Americans have been brainwashed to accept the mantra of the wealthy and powerful that “America…

Jobs? We Don’t Need No Stinkin’ Jobs!

Jobs? We Don’t Need No Stinkin’ Jobs!

Jobs this. Jobs that. Jobs, jobs, jobs. It’s practically all anyone’s talking about these days! “Americans need more jobs,” are the words on every politician’s lips. And Americans are agreeing!…