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Stories written by Steve

Steve Sipress is the Publisher of RhinoDaily.com, the Rhino Daily Podcast, and Rhino Monthly magazine.

He is one of the highest-paid and most-respected small business marketing consultants in the world, and is the creator of The WOW! Strategy™.

Watch an eye-opening video and request your FREE 1-on-1 The WOW! Strategy™ Session by going to:

-----> www.TheWOWStrategy.com

How Super Bowl Ads Can Hurt Small Business

How Super Bowl Ads Can Hurt Small Business

Comedian Andy Borowitz tweeted just before this year’s big game: “Super Bowl ads are worth every penny! My favorite from last year was the one with the car or the…

What Small Business Owners Can Learn From Watching Super Bowl Ads

What Small Business Owners Can Learn From Watching Super Bowl Ads

I’ve been a proud Chicagoan since moving here 11 years ago, but I did spend the first 18 years of my life in New York and the next 17 in…

The One Word That Can Kill Your Business

The One Word That Can Kill Your Business

I don’t watch a lot of television, but when I do, I love to watch entrepreneur-related shows. I’ve been a fan of the CBS-TV show “Undercover Boss” since its U.S.…

Lessons learned before, during and after the sale

Lessons learned before, during and after the sale

I learned my lesson in more ways than one from a recent holiday gift buying experience… BEFORE: One of the Christmas gifts my wife asked for was a “couples massage.”…

Have you broken your New Year’s Resolutions yet?

Have you broken your New Year’s Resolutions yet?

If you have, you’re not alone. In 2007, FranklinCovey surveyed 15,031 of their customers about their New Year’s resolutions. Surprisingly, they found that 35% of people break them before the…

Say it is so, Joe

Say it is so, Joe

Wasn’t New Year’s Day was a little strange this year, without a single college football game being played? Even the Rose Bowl Parade wasn’t held until Monday, January 2nd. Nevertheless,…

Your #1 New Year’s Resolution

Your #1 New Year’s Resolution

Last week, I hosted and sponsored Chicagoland’s “Ultimate Entrepreneur Holiday Party” for the fourth straight year. Many of my clients had their Best Year Ever in 2011, which means that…

Are you being naughty or nice – to yourself?

Are you being naughty or nice – to yourself?

At this time of year, we’re reminded that Santa makes a list (he even checks it twice). Many people have shopping lists – for groceries during most of the year;…

Free Motorcycles: Crazy Promotion?

Free Motorcycles:  Crazy Promotion?

As everyone knows, this is by far the busiest time of the year for retail stores. But that usually doesn’t apply to motorcycle stores in Chicago, because it’s not exactly…

Season’s Greetings from a sales manager?

Season’s Greetings from a sales manager?

Ahhh… It’s “the holiday season,” that time of year that always brings with it certain tried-and-true traditions. Chestnuts roasting on an open fire… Children laughing and playing in the snow……