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Stories written by Steve

Steve Sipress is the Publisher of RhinoDaily.com, the Rhino Daily Podcast, and Rhino Monthly magazine.

He is one of the highest-paid and most-respected small business marketing consultants in the world, and is the creator of The WOW! Strategy™.

Watch an eye-opening video and request your FREE 1-on-1 The WOW! Strategy™ Session by going to:

-----> www.TheWOWStrategy.com

Entreprenuer? Or just “self-employed”?

Entreprenuer? Or just “self-employed”?

Just when you thought last month’s non-stop media circus surrounding the largest-ever Mega Millions lottery jackpot was nothing more than a memory, the story is back in the news again,…

Bundle Up In This Cold Economy

Bundle Up In This Cold Economy

A few years ago, when the economy was booming, businesses could survive just by “being there.” People were spending money very freely, with little thought and even less discretion or…

A Timely Business Lesson From A Superstar Entrepreneur

A Timely Business Lesson From A Superstar Entrepreneur

Today I’m attending the third and final day of the annual conference of a software company, even though I’m far from what anyone would call a “techie.” Infusionsoft helps thousands…

A Double Dose Of March Madness

A Double Dose Of March Madness

changes This past Sunday, millions of Americans watched their 67th college basketball game in two weeks, as the number of teams was whittled down to The Final Four. Later that…

Election Results – What Entrepreneurs Can Learn

Election Results – What Entrepreneurs Can Learn

The results of yesterday’s Illinois Republican Presidential Primary Election are in, and the underwhelming choice was Mitt Romney. Anyone who has been following the circus that is this year’s race…

Good luck? Bad luck? No luck?

Good luck? Bad luck? No luck?

This Saturday, thousands of Chicagoans will take part in and watch the St. Patrick’s Day Parade, while thousands more will catch a glimpse of the Chicago River as it turns…

Is Your Offer Irresistible?

Is Your Offer Irresistible?

Years ago, when my business was struggling and I was always wondering where my next customer was coming from, I decided to become a student of effective marketing. That means…

The Entrepreneur’s Opportunity Of A Lifetime

The Entrepreneur’s Opportunity Of A Lifetime

Last Wednesday, I hinted at the tremendous opportunity this current down economy presents to all entrepreneurs (and would-be entrepreneurs) to lift themselves up from struggling to successful. I even cited…

Will you be the next Lin-sation?

Will you be the next Lin-sation?

Please indulge me, as a died-in-the-wool, loyal-as-they-come, lifelong dedicated fan of the perennially underachieving New York Knicks basketball team. Even if you are far from a rabid basketball fan, you…

The #1 lesson for excellent marketing results

The #1 lesson for excellent marketing results

Just a few years ago, I was a frustrated small business owner, providing a top-notch service but still struggling to find new clients and grow my business. That’s when I…