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Stories written by Steve

Steve Sipress is the Publisher of RhinoDaily.com, the Rhino Daily Podcast, and Rhino Monthly magazine.

He is one of the highest-paid and most-respected small business marketing consultants in the world, and is the creator of The WOW! Strategy™.

Watch an eye-opening video and request your FREE 1-on-1 The WOW! Strategy™ Session by going to:

-----> www.TheWOWStrategy.com

Effective Word Of Mouth Tactics – Part VI

Effective Word Of Mouth Tactics – Part VI

I was first introduced to the world of multi-level marketing (“MLM”) or “network marketing” about 25 years ago when I was invited to a friend’s house for what turned out…

Effective Word Of Mouth Tactics – Part V

Effective Word Of Mouth Tactics – Part V

Seth Godin & Steve Sipress Share A Laugh About A Bald Joke (obviously, it’s okay for us to do that) I’ve read over a dozen of Seth Godin’s books, and…

Effective Word Of Mouth Tactics – Part IV

Effective Word Of Mouth Tactics – Part IV

Last week, I shared what I call The Nine Levels Of Word Of Mouth. You may recall that the lowest possible score on the scale is a “Minus 4,” which…

Effective Word Of Mouth Tactics – Part III

Effective Word Of Mouth Tactics – Part III

For the past several weeks, the attention of the media and many Americans has been focused on a good ol’ fashioned Western Stand-Off on the plains of Nevada, as a…

Effective Word Of Mouth Tactics – Part II

Effective Word Of Mouth Tactics – Part II

Yesterday was “Tax Day” here in the United States – the deadline for all Americans to submit their Income Tax returns and payments for the previous year. Most American workers…

Effective Word Of Mouth Tactics – Part I

Effective Word Of Mouth Tactics – Part I

In last week’s post, I shared my considerably disappointing experience flying on Spirit Airlines – universally recognized as America’s Worst Airline. Dozens of people chimed in with their own Spirit…

Spirit Airlines: The. Worst. Airline. Ever.

Spirit Airlines:  The. Worst. Airline. Ever.

Today, a cautionary tale from the Repeat And Referral Sales Prevention Department. The lesson is: You can attract a lot of new customers, clients, members or patients with low prices,…

Non-Stop Malaysian Plane Media Coverage And Your Business

Non-Stop Malaysian Plane Media Coverage And Your Business

Unless you are REALLY good at ignoring what constitutes “news” these days, you have undoubtedly heard about the “missing” Malaysian airplane that has dominated every media outlet for the past…

Sales And Marketing Lessons From Barack Obama

Sales And Marketing Lessons From Barack Obama

Our current President possesses some extremely impressive skills, and all the way at the top of the list BY FAR is his skill at persuading Americans (he does, after all,…

Your Moral Obligation To Market Your Business

Your Moral Obligation To Market Your Business

Jay Abraham, one of the world’s leading marketing experts and a major influence of mine, is famous for his statement to convince all entrepreneurs and business owners of the importance…