Steve Sipress
Head Rhino & Chief Strategist
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The New York Times, The Washington Post, USA Today, the Chicago Tribune and Forbes Magazine.
Get your copy of Perry's best-selling book, “80/20 Sales and Marketing" for only ONE PENNY by going to:
Perry Marshall: 2 Ways People Cripple Their Own Success
There are 2 ways that people sabotage their business: 1) Shelf Help. People buy courses, get coached, go to conferences, do absolutely nothing. The trouble with that is obvious. 2)…
Perry Marshall: Dishonest [art] [storytelling] [salesmanship]
![Perry Marshall: Dishonest [art] [storytelling] [salesmanship]](http://rhinodaily.com/wp-content/themes/_advanced-newspaper/timthumb.php?src=http%3A%2F%2Frhinodaily.com%2Fwp-content%2Fuploads%2F2014%2F04%2FID-100175619.jpg&q=90&w=80&h=66&zc=1 "Perry Marshall: Dishonest [art] [storytelling] [salesmanship]")
There’s a cable TV show called “Storage Wars.” It’s about self-storage units where the owner didn’t pay his bill. The manager saws the padlock off the door and buyers bid…
Perry Marshall: 3 Meals, “Little People” and the Jerk Test
Do you want to know how to sniff out a bad business partner BEFORE they self-destruct and take you down in flames? John Paul Mendocha offers a simple and reliable…
Perry Marshall: It really IS worth the Fight
After I got laid off from engineering, I told my buddy Frank Kavenik, 15 years older than me, that I was going into sales. He’d started as an engineer, became…
Perry Marshall: The Uber Productive Zone
There are three kinds of work that you do: $10/hour work – mailing letters; answering trivial emails; making coffee; filling your gas tank; cleaning your desk and making copies and…
Perry Marshall: 3 Email Tricks
Today, three techniques from Rich Jacobs, who does marketing for attorneys. Rich is rising through the ranks, having made autoresponders a high art. Autoresponder Trick #1: I use InfusionSoft, and…
Perry Marshall: Secret of the Billion-Dollar USP
I got this note from long-time Planet Perry member and expert copywriter Nick Neilson. Nick always asks great questions: In the software company I’ve started, I was torn between re-learning…
Perry Marshall: A Guaranteed Way to Capture the Attention of Prospects
You will capture the attention of your customers when you enter the conversation already taking place inside their heads. One of the greatest mistakes companies make is developing products based…
Perry Marshall: Positioning vs. Prospecting; Motivated Selling vs. Tactical Marketing
A prospect who “finds” you first is more likely to buy from you, than if you find him. Has your medical doctor ever called you on the phone during dinnertime,…
Perry Marshall: Attract More Customers with White Papers
In writing white papers, there’s one tiny thing that’s vitally, critically important, above all other things: YOUR HEADLINE. The headline is more important than anything else! If you choose a…
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