Steve Sipress
Head Rhino & Chief Strategist
Kim Walsh-Phillips (@prgurukim) is the award-winning Speaker, Author, Strategist and CEO of IO Creative Group, a results-driven marketing and PR agency. She is a techie marketing geek with great shoes, a hatred of awareness campaigns and an obsession for marketing with a sharp focus on ROI. Kim has worked with brands such as GKIC Inner Circle, Sandler Training, Harley-Davidson, Chem-Dry, and Hilton Hotels to increase revenue through direct response marketing.
Kim has been featured by NBC, CBS, FOX and NPR and is the author of best-selling Stupid Series, including Awareness Campaigns are Stupid and Other Secrets to Stop Being An Advertising Victim and Start Monetizing Your Marketing” and the upcoming book: Most Social Media is Stupid: Strategies to monetize your online marketing while you ignore everything else.
Register for her free video training series, "How To Turn Facebook Likes Into Customers In Three Steps" at:
Kim Walsh-Phillips: How to Build Your Audience Quickly and Cheaply Using Facebook Impression Ads
As someone focused on ROI, you are always looking for tips and hacks on how to leverage your competitive advantage. Right? Using Impression Ads effectively will not disappoint. First, what…
Kim Walsh-Phillips: How To Schedule Using Your Facebook Timeline for Better Ad Results
Paying for people to see your posts is simply just a part of doing business on Facebook. This is because Facebook makes no apologies for the fact that only 8%…
Kim Walsh-Phillips: Increasing Facebook Engagement for a Higher ROI
I’m obsessed with a high ROI on social media. Yet, today’s article is about engagement, not sales. How does engagement help drive ROI? The more people you have interacting with…
Kim J. Walsh-Phillips: Three Ways to Build Your Email List Using Facebook
Ninety-three percent of businesses name “email” as their No. 1 marketing strategy. This of course makes sense, since it’s cheap, quick, track-able and easily measured. If you are in this…
Kim Walsh-Phillips: The Mistakes Most Businesses Are Making With Their Social Media
“The fact is, that most of your peers are blind mice, leading other blind mice.” — Dan Kennedy When it comes to most types of marketing and especially social media,…
Recent Comments