Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” ~ Steuart Henderson Britt Marketing your business…
“Given our goal of achieving a strong relationship with the prospect, it’s vital to know what the inner layer is…shared values are the foundation of strong relationships.” ~ Jim Signorelli,…
Last week, we started to discuss whether AIDA was outdated as a marketing process. So, What’s Missing? Really, there are only 2 things that stop someone from buying a product…
Almost every marketer and salesperson in the English-speaking world knows about AIDA. It’s often one of the first lessons in many of our training programs. As a framework for persuasion,…
Last week I started to tell you about how to avoid Fool’s Gold copy on your website. Here are more concepts to consider with your website. Magnetism Great web copy…
In the mid-19th century, tens of thousands of adventurous men headed towards California in search of instant wealth. News that gold had been discovered on the western frontiers spread quickly.…
We all know one of them. You know who I’m talking about. The “my way or the highway,” Type A personality. The ones who always seems to get his way,…
“So the final conclusion would surely be that whereas other civilizations have been brought down by attacks of barbarians from without, ours had the unique distinction of training its own…
It’s the oldest trick in the book. And yet, it’s not really a trick at all: To seduce almost anyone, ask for and listen to his opinion.” — Malcolm Forbes…
In a recent newsletter, I asked subscribers to share some of their questions and frustrations. Here’s one of the responses that came in: “I’d appreciate some advice about staying focused…
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