Steve Sipress
Head Rhino & Chief Strategist
How To Get An Un-Fair Advantage
It’s often said, “There are only two seasons in Chicago: Winter and Construction.” But there’s another phenomenon that occurs every year when the warm weather rolls around: There are plenty…
Dan Kennedy: If You Want More, Make Yourself More Valuable
The mayor of a small town once wrote to Benjamin Franklin asking for a donation so the town could buy a bell for its town square. Franklin sent money with…
Time to Recharge – Or Just Charge?
Last week in this space I talked about summer vacation. Just as summertime makes people think about relaxing, in this down economy most of your competitors are taking it easy,…
What Will You Do For Your Summer Break?
Yesterday was the official First Day of Summer. For most Americans, that means it’s time to take a break, relax, recharge. But what about small business owners? Are most small…
Ladies and Gentlemen… The Main Event!
The Super Bowl. The opening day of a blockbuster movie. Your town’s annual July 4th fireworks show. Election Day. What do all of these have in common? They are all…
Who Can You Trust?
You’ve probably heard the joke: Illinois Governors have a two-term limit: One in office, and one in the penitentiary. Ba-dum-bum. While our “convicted liar” former Governor was putting on an…
Dan Kennedy: Can You Handle The Truth? Will You Tell The Truth?
We are very, very sloppy with language. Consider the word “can’t.” People use it often, casually, and, mostly, inaccurately. As in: I just can’t seem to lose weight. Actually, barring…
A Marketing Dream?
When my beautiful wife Michele and I bought our first home together, one of the first things we knew we had to do was to buy furniture. We were both…
Marketing Lemmings
I rented a storage space for one of my businesses last week. While I was waiting for the manager to complete all of the paperwork, I happened to glance around…
The Next Oprah?
Yesterday marked a melancholy milestone for our great city, as one of our all-time icons completed the final live taping of her show after a record-setting, culture-changing 25-year run (actually…
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