Steve Sipress
Head Rhino & Chief Strategist
Your #1 New Year’s Resolution
Last week, I hosted and sponsored Chicagoland’s “Ultimate Entrepreneur Holiday Party” for the fourth straight year. Many of my clients had their Best Year Ever in 2011, which means that…
Are you being naughty or nice – to yourself?
At this time of year, we’re reminded that Santa makes a list (he even checks it twice). Many people have shopping lists – for groceries during most of the year;…
Free Motorcycles: Crazy Promotion?
As everyone knows, this is by far the busiest time of the year for retail stores. But that usually doesn’t apply to motorcycle stores in Chicago, because it’s not exactly…
Season’s Greetings from a sales manager?
Ahhh… It’s “the holiday season,” that time of year that always brings with it certain tried-and-true traditions. Chestnuts roasting on an open fire… Children laughing and playing in the snow……
Dan Kennedy: Gratitude As A Marketing Strategy
Many years ago, I took over a business with mammoth collection problems: almost all of its customers had open accounts and paid their bills ten to sixty days late (except…
‘Tis The Season To Give Up?
What would you think if a football player caught a kickoff on his own goal line, then broke into the clear, but decided just to lay down and get tackled…
An Attitude of Gratitude
I turned my law school hobby into my first big business success, but only seven years later I had turned what once was the largest company in its industry into…
“Discount Marketing” Done Right
In last week’s post, I told the story of one local small business owner who has been frustrated by his poor attempts to build his business with a strategy of…
Don’t Get Trapped In “Discount City”
Early in my consulting career, a very wise mentor cautioned me against getting frustrated about people who just refused to “get it.” His words of wisdom have stayed with me…
Dan Kennedy: Being About Something More Than Chicken
Each year, the Chick-Fil-A restaurant chain, famous for its tongue-in-cheek ads featuring cows urging folks to “eat more chicken”, has a Cow Appreciation Day. Customers who come in dressed up…
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