Steve Sipress
Head Rhino & Chief Strategist
The 5 Elements Of A Money-Making Ad
As small business owners, it’s been drilled into our mind by advertising sales reps that we just need to “get our name out there” and somehow magically the customers will…
5 Tips to Help You Identify WHO To Market To
As Dan Kennedy always says, “The WHO is more important than the WHAT.” In other words, if your message is narrowly-targeted to your ideal prospect, it doesn’t matter as much…
3 Surefire Ways to Lose Your Customers
1. Let Them Procrastinate There’s no doubt about it: Procrastination has stolen millions of dollars from the pockets of businessmen and women just like you. The longer you let it…
7 Steps To Creating The Most Powerful Statement You Can Make
Here is a story of two brothers who ran a business to put themselves through college. The business wasn’t doing well and one brother wanted out. Big Mistake. The brother…
3 Recession-Busting Tactics Every Business Should Implement
Do you remember back to when you first started your business? You were probably just like the rest of us… pretty darned happy and maybe even a bit on the…
Make A Sale To Get A Customer
Sounds backwards, right? Well, it is. “Backwards” to the way most of us have been taught to think about our businesses. Which is why it is such a powerful and…
Dan Kennedy: Now Is The Time To Do It Differently
“Help! – I Can’t Get Out Of The Box I Put Myself In!” The fast food industry got the idea for drive-in windows from banks. I guess there was a…
Meet The New Dex, Same As The Old Dex
Have you heard the news? My one-and-only-ever former corporate employer has now officially emerged from it’s bankruptcy: http://www.bizjournals.com/triad/stories/2010/02/01/daily6.html The new company has a new name (“Dex One Corp.”), a new…
Are You “Playing” Your Daily Roles?
Many of us go through life making life tougher than it has to be. Without realizing it, many of us have programmed ourselves not to enjoy our present moment. We…
Multiply Your Business Success by Changing Just One Word
Someone comes into your store (or you go to them), and gives you money in exchange for a product (or your services). Congratulations! You have a customer, right? Here’s one…
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