Steve Sipress
Head Rhino & Chief Strategist
Lessons learned before, during and after the sale
I learned my lesson in more ways than one from a recent holiday gift buying experience… BEFORE: One of the Christmas gifts my wife asked for was a “couples massage.”…
Say it is so, Joe
Wasn’t New Year’s Day was a little strange this year, without a single college football game being played? Even the Rose Bowl Parade wasn’t held until Monday, January 2nd. Nevertheless,…
Dan Kennedy: Mastering Your Inner Game
We’re going to talk about the inner game of building your business. I believe that the inner game is simply all-important. “The inner game” is a new term for a…
Are you being naughty or nice – to yourself?
At this time of year, we’re reminded that Santa makes a list (he even checks it twice). Many people have shopping lists – for groceries during most of the year;…
Dan Kennedy: Gratitude As A Marketing Strategy
Many years ago, I took over a business with mammoth collection problems: almost all of its customers had open accounts and paid their bills ten to sixty days late (except…
Chicago’s #1 Station: WII-FM
According to a recent American Express OPEN study, our great city of Chicago ranks near the bottom of 15 major US cities in terms of “the economic vitality of locally…
The Best Customers To Target In Today’s Economy
I spent most of my life indiscriminately shoving every conceivable kind of food into my mouth. Then, as I got older, I became more and more dissatisfied with my energy…
How A Low Price Can Actually Kill Your Sales
A small business seminar that I was speaking at ended last Saturday around 2:00pm, so I decided to stop into a nearby electronics store on the way home. I wanted…
Hurricane Irene: What’s in a name?
Fortunately for us here in Chicago, we were nowhere near the path of deadly Hurricane Irene, whose aftermath is still wreaking havoc for millions up and down the east coast.…
What NOT To Look For
The United States has had a “job crisis” for several years, with millions of ready, willing and possibly-able workers frustrated and disappointed in their quest to find gainful employment. The…
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