Steve Sipress
Head Rhino & Chief Strategist
Mara Glazer: How To Find The Money Whenever You Want
For 99.9% of the people reading this article, there has probably been at least one moment in the span of your business’s existence where you really wanted to invest in…
Royal Comeback
A few weeks ago, it seemed like the entire free world was consumed with following every minute-by-minute update about “The Royal Baby.” Now I personally happen to have precisely zero…
MaryEllen Tribby: The Eight Key Elements of a Successful Business Plan … And How To Make Them Work For You
“I don’t have one,” was Dave’s response when I asked to see his business plan for his new company. You may think this is normal for a first-time entrepreneurial adventure.…
Show Me the Data!
In the 1996 movie Jerry McGuire, actor Cuba Gooding, Jr. became famous for the phrase “Show Me the Money!” Nearly two decades later, a variation of that command, now “Show…
JetBlue Wakes Up – How About You?
Discount airline JetBlue has finally realized how much money they’ve been leaving on the table. You’re familiar with their overall business strategy, right? Despite having low fares, their passengers have…
Interview with Joe Sugarman: How To Become A Master Influencer
Steve Sipress: I’ve lived in Chicago for the past 12 years, and you’re originally from here. I consider you the greatest marketer ever to come out of Chicago, and it’s…
Going Small to Go Big: Choosing Your Target Market
One of the most common, fundamental challenges I’ve noticed in helping thousands of small business owners over 30+ years, is that they have tremendous difficulty narrowing their marketing focus to…
Cover Controversy
Last week I wrote about the latest non-stop “must-see-TV” red-alert news story that’s been on everyone’s mind at least for the past couple of weeks, from the chronically unemployed welfare…
No News Is Good News
We all know that “the news” has an overwhelmingly negative slant: plane crashes, murder trials, political scandals, natural disasters and the like get all the attention, and news outlets rarely…
Time To Move On
Three weeks ago I posted here about selling one of my businesses. I became the local Chicago “Certified Independent Business Advisor” for a small business marketing company, and promoted their…
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