Steve Sipress
Head Rhino & Chief Strategist
Donnie Bryant: Did Michaelandgelo do rush jobs?
“Do you think Michelangelo did rush jobs?” I heard copywriting and direct mail giant Richard Armstrong asks this rhetorical question a few years ago. He was teaching freelancers and solo…
David T. Fagan: The #1 thing I learned at Harvard about Negotiation
If you are like most people, you feel a certain amount of stress when people use words like “sales” and “negotiations.” On the other hand, if you are like most…
How To Become A Best-Selling Author
Every business owner, entrepreneur, executive and sales professional should become an author. Authors automatically have increased “author-ity.” Increased authority gives you more credibility, which means that whatever you say is…
Kim Walsh-Phillips: The Mistakes Most Businesses Are Making With Their Social Media
“The fact is, that most of your peers are blind mice, leading other blind mice.” — Dan Kennedy When it comes to most types of marketing and especially social media,…
Felicia Slattery: Public Speaking and the Art of Story-Telling- 5 Tips to Incorporate Stories Into Your Speeches
The weather was crisp in the late afternoon hours as we headed for the choir of the bells Christmas Eve service at the beautiful small-town church in east Tennessee. As…
David T. Fagan: Top 5 Ways to Become a High-Paid Expert
You need to know that when I use the word ‘expert,’ I am really referring to what I call an ‘Icon Advisor.’ This is someone who has both expertise and…
Donnie Bryant: Secret Ingredient You Need Before Closing Any Sale
When you’re studying salesmanship, marketing or copywriting, what is the one element that always gets mentioned? Here’s a hint. You are trained to believe that you can’t close a sale…
Felicia Slattery: What I Learned From My TV Appearances in Knoxville
This summer, my family and I visited my wonderful in-laws in East Tennessee, just south of Knoxville. While I was there I was lucky enough to be a featured in-studio…
David T. Fagan: Social Media Mining, the Ultimate Audience Builder
There is a reason why the topic of Social Media is so polarizing and why it has had such mixed results for businesses. Quite simply very few people can keep…
Donnie Bryant: When Your Business Isn’t An Option
Have your sales been up, down or steady over the past 24 months? Hopefully they’re up. If your revenue isn’t trending upward, are you blaming the crummy economy? I’ve got…
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