Steve Sipress
Head Rhino & Chief Strategist
Dan Sullivan: Why You Don’t Have To Fear Imitators
There’s a story about World War II that I like. It may or may not be true, but it illustrates a good point. The Second World War was tremendously costly…
Effective Word Of Mouth Tactics – Part I
In last week’s post, I shared my considerably disappointing experience flying on Spirit Airlines – universally recognized as America’s Worst Airline. Dozens of people chimed in with their own Spirit…
Spirit Airlines: The. Worst. Airline. Ever.
Today, a cautionary tale from the Repeat And Referral Sales Prevention Department. The lesson is: You can attract a lot of new customers, clients, members or patients with low prices,…
MaryEllen Tribby: Cigars or Hot Dogs, Same Thing – NOT! (Part II)
Last week, I told you about business owners not knowing how to narrow their business. The first place to start is with your brand. Yes, I am talking about the…
Dan Sullivan: Why Smart Entrepreneurs Always Have A “Plan B”
In the 1990s, Strategic Coach had an enormous streak of luck: The exchange rate between Canada and the United States was phenomenally good. Most of our costs were in Canada,…
Non-Stop Malaysian Plane Media Coverage And Your Business
Unless you are REALLY good at ignoring what constitutes “news” these days, you have undoubtedly heard about the “missing” Malaysian airplane that has dominated every media outlet for the past…
MaryEllen Tribby: Cigars or Hot Dogs, Same Thing – NOT! (Part I)
On the way home from visiting my pals over at Early To Rise, I saw a sign for a local business. It advertised both cigars and hot dogs for sale.…
Perry Marshall: 3 Meals, “Little People” and the Jerk Test
Do you want to know how to sniff out a bad business partner BEFORE they self-destruct and take you down in flames? John Paul Mendocha offers a simple and reliable…
Sales And Marketing Lessons From Barack Obama
Our current President possesses some extremely impressive skills, and all the way at the top of the list BY FAR is his skill at persuading Americans (he does, after all,…
Matt Bacak: The Simplest Cure For the Entrepreneur’s Curse
Not too long ago, I had the following conversation with my good friend, Shawn Casey. Me: “Man, I keep mailing this affiliate offer. I’ve sent it out sixteen times already.…
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