Steve Sipress
Head Rhino & Chief Strategist
Effective Word Of Mouth Tactics – Part VII
In my post of two weeks ago, I listed “40 Ways To Harness The Power Of Word Of Mouth.” See how many you can spot in this real-life example… A…
Roger Abramson: With Barriers To Entry So Low, What Stops People From Under-Cutting The Competition? (Part I)
If you’re asking the right kinds of questions, let me skip you five years ahead on your learning curve in the next five minutes. Competitors are human. They want easy…
Effective Word Of Mouth Tactics – Part VI
I was first introduced to the world of multi-level marketing (“MLM”) or “network marketing” about 25 years ago when I was invited to a friend’s house for what turned out…
Roger Abramson: Napoleon Hill Stripped and Uncensored (Part II)
Last week I started to talk about desire and business ethics. The flip side of belief is a deeply stubborn conviction which shuts out the desires of lesser mortals and…
Effective Word Of Mouth Tactics – Part V
Seth Godin & Steve Sipress Share A Laugh About A Bald Joke (obviously, it’s okay for us to do that) I’ve read over a dozen of Seth Godin’s books, and…
Roger Abramson: Napoleon Hill Stripped and Uncensored (Part I)
The question of business ethics came up. Folks, it’s story time. Once upon a time, Grandfatherly old Napoleon Hill, who we all think we know and love, discovered what’s most…
Effective Word Of Mouth Tactics – Part IV
Last week, I shared what I call The Nine Levels Of Word Of Mouth. You may recall that the lowest possible score on the scale is a “Minus 4,” which…
Effective Word Of Mouth Tactics – Part III
For the past several weeks, the attention of the media and many Americans has been focused on a good ol’ fashioned Western Stand-Off on the plains of Nevada, as a…
Effective Word Of Mouth Tactics – Part II
Yesterday was “Tax Day” here in the United States – the deadline for all Americans to submit their Income Tax returns and payments for the previous year. Most American workers…
Perry Marshall: 2 Ways People Cripple Their Own Success
There are 2 ways that people sabotage their business: 1) Shelf Help. People buy courses, get coached, go to conferences, do absolutely nothing. The trouble with that is obvious. 2)…
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