Steve Sipress
Head Rhino & Chief Strategist
AI & the Power of “Anchoring”: How to Influence Customer Decisions with Pricing
The Price Is Right (Or Is It?) Have you ever noticed how that $7 coffee doesn’t seem so expensive after you’ve seen the $9 specialty drink on the menu? Or…
The Future of Sales How AI-Powered Chatbots Are Changing B2B Relationships
The Sales Revolution Nobody Saw Coming Remember when everyone said, “B2B sales will always need the human touch”? Well, they weren’t exactly wrong. But they weren’t entirely right either. A…
AI & the Power of Reciprocity: How to Get More Customers by Giving First
Give to Get (The Smart Way) Have you ever received a free sample at the grocery store? Or maybe a trial subscription that turned into a paid one? That’s the…
AI-Powered Sales Funnels: How Automation Can Double Your Conversions
Stop Losing Customers in the Cracks of Your Sales Process Remember the old sales funnel? That neat diagram where customers flow smoothly from awareness to purchase? In reality, most sales…
The Power of Scarcity & Urgency How AI Enhances These Psychological Sales Triggers
Why “Buy Now” Works Better When AI Says So Have you ever found yourself rushing to buy something because “only 2 items left!” or “offer ends in 24 hours”? You’re…
How AI Can Help Sales Teams Close More Deals (Without Losing the Human Touch)
Smart Sales Teams Are Using AI as Their Secret Weapon Is your sales team hitting all their targets? If not, AI might be the helper you’ve been looking for. Today’s…
The Psychology of Pricing: How AI Helps Businesses Optimize Price Strategy
Pricing is one of the most powerful tools in business. It influences how customers perceive value, drives buying decisions, and directly impacts revenue. But traditional pricing strategies often rely on…
The Science of Persuasion: 6 Psychological Triggers That Drive Sales
If you want more sales, you need to understand why people buy. It’s not logic. It’s psychology. And when you combine AI with human persuasion, you get an unstoppable sales…
Becoming A Master Of Sales
Recorded on Tuesday, March 11, 2025 Whether you call it Sales, Marketing, Advertising, Persuasion, Influence, or anything else, it’s the key to the success of any business. Connect with me…
Are You Wearing The Most Effective Sales Uniform?
Recorded on Monday, March 10, 2025 Why not leverage every advantage you can to improve your selling/persuasion/influence chances? Connect with me on Facebook for a new live video every day. Enjoy!…
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