Steve Sipress
Head Rhino & Chief Strategist
Devastating Loss
Over the past few days, it’s been almost impossible to ignore the near-constant shocking images in the news of the destruction and despair caused by a massive tornado that destroyed…
A Shark, A Tiger and a Birdie – Oh My!
I had dozens of different jobs as a kid, as I detailed in this blog post, including the summer I spent as a 16-year old caddying at a golf course…
What NOT To Look For
The United States has had a “job crisis” for several years, with millions of ready, willing and possibly-able workers frustrated and disappointed in their quest to find gainful employment. The…
How To Get An Un-Fair Advantage
It’s often said, “There are only two seasons in Chicago: Winter and Construction.” But there’s another phenomenon that occurs every year when the warm weather rolls around: There are plenty…
Time to Recharge – Or Just Charge?
Last week in this space I talked about summer vacation. Just as summertime makes people think about relaxing, in this down economy most of your competitors are taking it easy,…
A Marketing Dream?
When my beautiful wife Michele and I bought our first home together, one of the first things we knew we had to do was to buy furniture. We were both…
Make A Sale To Get A Customer
Sounds backwards, right? Well, it is. “Backwards” to the way most of us have been taught to think about our businesses. Which is why it is such a powerful and…
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