Always have a product or service to sell when speaking. Recently I had the opportunity to speak at a women’s symposium event in beautiful Galena, Illinois. My client, Brian Basilico,…
When you’re studying salesmanship, marketing or copywriting, what is the one element that always gets mentioned? Here’s a hint. You are trained to believe that you can’t close a sale…
Have your sales been up, down or steady over the past 24 months? Hopefully they’re up. If your revenue isn’t trending upward, are you blaming the crummy economy? I’ve got…
Do you ever sit and scratch your head and wonder why your last ad didn’t work? Well if you haven’t tried direct response marketing techniques yet, then 99% of your…
Mention “selling” to some people, and it automatically conjures up a guy in a cheap suit trying to pressure them into buying something they clearly don’t want. Selling is greedy……
Discount airline JetBlue has finally realized how much money they’ve been leaving on the table. You’re familiar with their overall business strategy, right? Despite having low fares, their passengers have…
Getting another bizz owner with a big list to mail for you as an affiliate can be tricky, especially if nobody knows who you are. That’s why it’s no surprise…
Over the past few days, it’s been almost impossible to ignore the near-constant shocking images in the news of the destruction and despair caused by a massive tornado that destroyed…
I had dozens of different jobs as a kid, as I detailed in this blog post, including the summer I spent as a 16-year old caddying at a golf course…
The United States has had a “job crisis” for several years, with millions of ready, willing and possibly-able workers frustrated and disappointed in their quest to find gainful employment. The…
Recent Comments