Steve Sipress
Head Rhino & Chief Strategist
Steve Clark: It’s Not About the Coffee
In 1990, Howard Schultz had a proposal for a small coffee wholesaler in Seattle called Starbucks. At that time, the average cup of coffee sold for 50 cents and Schultz…
Steve Clark: How Do you Sell a Pencil?
If I gave you a pencil and asked you to sell it, how would you go about it? This is one of the most basic sales questions I ask potential…
Jason Leister: The Secret to Selling Yourself
I spend a lot of time helping independent professionals, who work with clients, make their businesses better. For some, self-image is a huge issue. For others, figuring out how to…
Jason Leister: How to Write a Sales Letter Even if You’re Not a Copywriter
I wrote my first real sales letter back in 2002 in an effort to sell a tiny little music accessory (called an oboe reed) on the internet. By all accounts,…
David T. Fagan: 5 Warning Signs that Indicate Total Business Disaster
You should rarely be surprised with a business disaster. There are almost always WARNING signs. The trick is to notice them early enough that you can actually do something about…
Felicia Slattery: Public Speaking – Always Have an Offer When You Speak on Stage for Business
Always have a product or service to sell when speaking. Recently I had the opportunity to speak at a women’s symposium event in beautiful Galena, Illinois. My client, Brian Basilico,…
Donnie Bryant: Secret Ingredient You Need Before Closing Any Sale
When you’re studying salesmanship, marketing or copywriting, what is the one element that always gets mentioned? Here’s a hint. You are trained to believe that you can’t close a sale…
Donnie Bryant: When Your Business Isn’t An Option
Have your sales been up, down or steady over the past 24 months? Hopefully they’re up. If your revenue isn’t trending upward, are you blaming the crummy economy? I’ve got…
Joe Polish: Why People Don’t Buy From You
Do you ever sit and scratch your head and wonder why your last ad didn’t work? Well if you haven’t tried direct response marketing techniques yet, then 99% of your…
Joe Polish: Is Selling Evil?
Mention “selling” to some people, and it automatically conjures up a guy in a cheap suit trying to pressure them into buying something they clearly don’t want. Selling is greedy……
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