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Joe Polish: Selling Past Barriers (Part IV)

Joe Polish: Selling Past Barriers (Part IV)

If you’re waiting for the right time before you can implement something, you’re going to be waiting a very long time, because the right time never shows up. Yeah, there’s…

Joe Polish: Selling Past Barriers (Part II)

Joe Polish: Selling Past Barriers (Part II)

One of the greatest things that I discovered in marketing is you need to understand, as much as possible, the mindset of your prospects and your clients, and determine why…

Joe Polish: Selling Past Barriers

Joe Polish: Selling Past Barriers

Several years ago, I’d sent out a letter to 100 people that I thought would give me really good feedback, that had attended one of my conferences that I had…

Matt Bacak: The Amazing Power of Giving Stuff Away

Matt Bacak: The Amazing Power of Giving Stuff Away

How do you make money online? You pick a hot market, you set up a website with a lead capture page (opt-in page), you sell products and you also collect…

David T. Fagan: Let Your Website Say What You Shouldn’t

David T. Fagan: Let Your Website Say What You Shouldn’t

Websites are NOT “one size fits all.” So many people totally misunderstand what their website is really for, how to leverage a good website, or even what a good website…

Mike Koenigs: The Keys to the Kingdom Part I

Mike Koenigs: The Keys to the Kingdom Part I

How would you like to attract seemingly “perfect” customers who are affluent, love working with you, buy all your products and services, give you great referrals and keep coming back…

Steve Clark: It’s Not About the Coffee

Steve Clark: It’s Not About the Coffee

In 1990, Howard Schultz had a proposal for a small coffee wholesaler in Seattle called Starbucks. At that time, the average cup of coffee sold for 50 cents and Schultz…

Steve Clark: How Do you Sell a Pencil?

Steve Clark: How Do you Sell a Pencil?

If I gave you a pencil and asked you to sell it, how would you go about it? This is one of the most basic sales questions I ask potential…

Jason Leister: The Secret to Selling Yourself

Jason Leister: The Secret to Selling  Yourself

I spend a lot of time helping independent professionals, who work with clients, make their businesses better. For some, self-image is a huge issue. For others, figuring out how to…

Jason Leister: How to Write a Sales Letter Even if You’re Not a Copywriter

Jason Leister: How to Write a Sales Letter Even if You’re Not a Copywriter

I wrote my first real sales letter back in 2002 in an effort to sell a tiny little music accessory (called an oboe reed) on the internet. By all accounts,…