There’s a concept in my office that I created to help my affiliate manager ascertain which offers to mail to my list. I call it “Crossing the Line.” It’s very…
The selling of how-to advice, for those that are in the info business, it’s a really interesting sort of business. Let’s say you’re selling courses that are printed. A lot…
Years ago, I spent a summer in the desert of Arizona selling for a computer services company. I was tasked with driving around to businesses, walking in cold, and pitching…
It was just four years ago that I quit the security of having a wonderful corporate CEO job, working for one of the few thriving organizations in a dreadful economy.…
If you’re waiting for the right time before you can implement something, you’re going to be waiting a very long time, because the right time never shows up. Yeah, there’s…
One of the greatest things that I discovered in marketing is you need to understand, as much as possible, the mindset of your prospects and your clients, and determine why…
Several years ago, I’d sent out a letter to 100 people that I thought would give me really good feedback, that had attended one of my conferences that I had…
How do you make money online? You pick a hot market, you set up a website with a lead capture page (opt-in page), you sell products and you also collect…
Websites are NOT “one size fits all.” So many people totally misunderstand what their website is really for, how to leverage a good website, or even what a good website…
How would you like to attract seemingly “perfect” customers who are affluent, love working with you, buy all your products and services, give you great referrals and keep coming back…
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