Steve Sipress
Head Rhino & Chief Strategist
The Dark Horse Strategy: How AI Helps Underdogs Disrupt Market Leaders
They said your company would never challenge the industry titans. The market leaders have enjoyed their comfortable position for decades, wielding advantages you could only dream of: massive budgets, established…
How to Train Your Marketing Team on AI Without Technical Expertise
The CMO watched her team’s eyes glaze over during the AI vendor presentation. Technical jargon filled the air like a dense fog, leaving her marketers confused and resistant. She knew…
The Art of AI Prompting: How to Talk to Machines to Get Marketing Results
The marketing director stared at her screen in frustration. “I’ve asked the AI for ad copy five different ways, and nothing captures our brand voice,” she said. The digital strategist…
5 Warning Signs Your Competitors Are Outpacing You with AI
The CEO of Lexington Manufacturing couldn’t understand what was happening. For six consecutive quarters, their market share had been slowly eroding to a competitor who, by all traditional metrics, shouldn’t…
How Mid-Sized Companies Can Build Custom AI Solutions on a Budget
The AI revolution isn’t just for tech giants with massive budgets. Mid-sized companies can now build powerful, custom AI solutions without breaking the bank. These tailored tools can solve your…
5 AI Tools That Are Transforming Digital Advertising in 2025
AI is revolutionizing digital advertising. The days of throwing money at ads and hoping for the best? Gone. Smart businesses are using AI to target better, spend less, and sell…
AI Is Faster, Better, And Cheaper Than A Human
Recorded on Wednesday, February 26, 2025 But only when you set it up and train it correctly. Connect with me on Facebook for a new live video every day. Enjoy!…
Does DOGE Need To Investigate Your Business?
Recorded on Tuesday, February 18, 2025 Are you stubbornly insisting on operating inefficiently? Connect with me on Facebook for a new live video every day. Enjoy!…
You Are Going To Get Run Over
Recorded on Thursday, February 13, 2025 If you don’t become a master of AI for your business. Connect with me on Facebook for a new live video every day. Enjoy!…
Everything!
Recorded on Sunday, February 9, 2025 People ask me what I’m doing with AI. Connect with me on Facebook for a new live video every day. Enjoy!…
Recent Comments